Insightly vs Nutshell: CRM Platform Comparison
Compare Insightly and Nutshell side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Insightly and Nutshell are both CRM platforms for tracking contacts, deals, and sales pipelines. Nutshell starts at $19/mo with 5 pricing tiers, while Insightly starts at $29/mo with 3 tiers. Insightly emphasizes lead management, workflow automation, and an AI Copilot, while Nutshell bundles webchat, a chatbot, and attribution reporting into every plan.
Key takeaways
- Nutshell's entry plan, Foundation, costs $19/mo, while Insightly's entry plan, Plus, costs $29/mo.
- Nutshell offers 5 pricing tiers (Foundation, Growth, Pro, Business, Enterprise) compared to Insightly's 3 tiers (Plus, Professional, Enterprise).
- Insightly's top tier, Enterprise, costs $99/mo, while Nutshell's top tier, Enterprise, costs $89/mo.
- Insightly lists AI Copilot and lead assignment and routing as key features, while Nutshell lists a meeting scheduler and sales automation.
- Calendly is the only integration listed by both Insightly and Nutshell, with Insightly also connecting to Slack, QuickBooks Online, and Jira, and Nutshell connecting to Aircall, Dialpad, and ChatGPT/OpenAI.
Reviewed and updated September 5, 2026
Insightly vs Nutshell: CRM Platform Comparison
Insightly and Nutshell are both CRM platforms. Choosing between them depends on your team size, budget, and specific customer relationship management and sales pipeline tracking requirements. Here is what each vendor publishes about pricing, features, and integrations.
The Quick Answer
By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while Nutshell lists unlimited contacts & storage and email & calendar sync. A capability both offer can appear under different names, so read both feature lists below.
Nutshell offers a lower entry point at $19/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Nutshell is Nutshell is an all-in-one growth software featuring CRM, email marketing, and contact management for sales teams. Every subscription bundles webchat, an AI chatbot, a form builder, landing pages and attribution reporting alongside the sales pipeline.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Foundation
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Nutshell Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Foundation | $19/mo | Unlimited contacts and storage; 10 AI outcomes |
| Growth | $32/mo | 20 AI outcomes |
| Pro | $49/mo | 40 AI outcomes; 5 custom pipelines |
| Business | $67/mo | 100 AI outcomes; 10 custom pipelines |
| Enterprise | $89/mo | 150 AI outcomes; unlimited pipelines |
Source: Nutshell Pricing
Pricing Analysis
Nutshell offers the lower entry point ($19/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Nutshell offers 5 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Nutshell Key Features
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Nutshell
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Nutshell Integrations
Nutshell connects with: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Shared Integrations
Both tools integrate with: Calendly.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, DocuSign, ZoomInfo.
Integrations listed only by Nutshell: Gmail and Google Calendar, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Nutshell
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Insightly | Nutshell |
|---|---|---|
| Starting Price | $29/mo | $19/mo |
| Top Tier Price | $99/mo | $89/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly and Nutshell both serve the customer relationship management and sales pipeline tracking market. Nutshell offers a more accessible entry point at $19/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Nutshell for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Insightly or Nutshell?
- Nutshell is cheaper at the entry level, starting at $19/mo for its Foundation plan, compared to Insightly's Plus plan at $29/mo. At the top tier, Nutshell's Enterprise plan is $89/mo versus Insightly's Enterprise plan at $99/mo.
- What integrations does Insightly support that Nutshell doesn't?
- Insightly lists integrations with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, DocuSign, and ZoomInfo that are not listed on Nutshell's integration page. Calendly is the only integration both vendors list in common.
- What integrations does Nutshell support that Insightly doesn't?
- Nutshell lists integrations with Gmail and Google Calendar, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT/OpenAI, and Claude that are not listed on Insightly's integration page.
- Does Nutshell include AI features?
- Yes, Nutshell's pricing tiers include a set number of AI outcomes per plan, ranging from 10 AI outcomes on the Foundation plan to 150 AI outcomes on the Enterprise plan. Nutshell also integrates with ChatGPT/OpenAI and Claude.
- How many pricing tiers does each CRM offer?
- Insightly offers 3 pricing tiers: Plus, Professional, and Enterprise. Nutshell offers 5 pricing tiers: Foundation, Growth, Pro, Business, and Enterprise, giving it more granularity as teams scale.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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