Insightly vs OnePageCRM: CRM Platform Comparison

Insightly vs OnePageCRM: CRM Platform Comparison

Insightly and OnePageCRM compete head-to-head in the customer relationship management and sales pipeline tracking space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

The Quick Answer

By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while OnePageCRM lists action stream to manage leads from a central workspace and deal tracking on a kanban board. A capability both offer can appear under different names, so read both feature lists below.

Insightly publishes an entry price of $29/mo; OnePageCRM uses custom pricing, so the two cannot be compared on list price.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

OnePageCRM is OnePageCRM is a CRM for small business built around an Action Stream that turns every contact into a next action. It stores unlimited contacts, deals, fields and tags on all plans, and adds email sync, pipelines with forecasting, automation and email sequences.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$29/moInsightly entry plan

Plus

Contact SalesOnePageCRM entry plan

Professional

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

OnePageCRM Pricing (as of September 2026)

Source: OnePageCRM Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Features Breakdown

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

OnePageCRM lists

• Action Stream to manage leads from a central workspace
• Deal tracking on a Kanban board
• Unlimited Lead Enrichment & Capture
• Full Email Sync with Bulk Send
• Pipeline with Forecast View
• Automated Email Sequences
• and 2 more listed below

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

OnePageCRM Key Features

• Action Stream to manage leads from a central workspace
• Deal tracking on a Kanban board
• Unlimited Lead Enrichment & Capture
• Full Email Sync with Bulk Send
• Pipeline with Forecast View
• Automated Email Sequences
• Email Scheduling & Open Tracking
• Mobile App with AI Card Scanner

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Listed only by OnePageCRM

• Action Stream to manage leads from a central workspace
• Deal tracking on a Kanban board
• Unlimited Lead Enrichment & Capture
• Full Email Sync with Bulk Send
• Pipeline with Forecast View
• Automated Email Sequences
• Email Scheduling & Open Tracking
• Mobile App with AI Card Scanner

Integration Ecosystem

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

OnePageCRM Integrations

OnePageCRM connects with: Gmail, Outlook, Mailchimp, MailerLite, Xero, QuickBooks, Aircall, Help Scout, ActiveCampaign, Apollo.io.

Shared Integrations

Both tools integrate with: Gmail, Xero.

Integrations listed only by Insightly: Slack, QuickBooks Online, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Integrations listed only by OnePageCRM: Outlook, Mailchimp, MailerLite, QuickBooks, Aircall, Help Scout, ActiveCampaign, Apollo.io.

Use Case Recommendations

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for OnePageCRM

• Enterprise buyers who prefer custom pricing and dedicated support
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Insightly and OnePageCRM both serve the customer relationship management and sales pipeline tracking market. Insightly publishes an entry price of $29/mo, while OnePageCRM uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Insightly and OnePageCRM for current information.