Insightly vs Pipedrive: CRM Platform Comparison
Compare Insightly and Pipedrive side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Pipedrive costs less to start at $14 per month versus Insightly's $29 per month entry price, and offers four pricing tiers compared to Insightly's three. Insightly emphasizes lead management, project management, and broader integrations, while Pipedrive centers on visual pipelines and AI-powered sales assistance. The best fit depends on budget, integration needs, and team workflow.
Key takeaways
- Pipedrive's entry plan (Lite) costs $14/mo, while Insightly's entry plan (Plus) costs $29/mo.
- Pipedrive offers 4 pricing tiers (Lite, Growth, Premium, Ultimate) compared to Insightly's 3 tiers (Plus, Professional, Enterprise).
- Insightly lists integrations with 10 tools including Gmail, QuickBooks Online, Xero, Shopify, Jira, Calendly, DocuSign, and ZoomInfo, while Pipedrive lists integrations with 8 tools including Google Workspace, Microsoft Outlook, Zoom, Zapier, Mailchimp, and Trello.
- Slack and Asana are the only integrations both platforms share, according to their published integration lists.
- Insightly includes an AI Copilot feature and project management tools, while Pipedrive includes an AI-powered sales assistant and activity-based selling methodology.
Reviewed and updated September 2, 2026
Insightly vs Pipedrive: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Insightly and Pipedrive. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while Pipedrive lists visual deal pipeline management and activity-based selling methodology. A capability both offer can appear under different names, so read both feature lists below.
Pipedrive offers a lower entry point at $14/mo compared to Insightly at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
Pipedrive is A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Lite
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pipedrive Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Lite | $14/mo |
| Growth | $39/mo |
| Premium | $59/mo |
| Ultimate | $79/mo |
Source: Pipedrive Pricing
Pricing Analysis
Pipedrive offers the lower entry point ($14/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Pipedrive offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Pipedrive Key Features
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by Pipedrive
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Pipedrive Integrations
Pipedrive connects with: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana.
Shared Integrations
Both tools integrate with: Slack, Asana.
Integrations listed only by Insightly: Gmail, QuickBooks Online, Xero, Shopify, Jira, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Pipedrive: Google Workspace, Microsoft Outlook, Zoom, Zapier, Mailchimp, Trello.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Pipedrive
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Insightly | Pipedrive |
|---|---|---|
| Starting Price | $29/mo | $14/mo |
| Top Tier Price | $99/mo | $79/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 8 |
| Founded | N/A | 2010 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly and Pipedrive both serve the customer relationship management and sales pipeline tracking market. Pipedrive offers a more accessible entry point at $14/mo, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and Pipedrive for current information.
Frequently asked questions.
Frequently asked questions- Which CRM is cheaper, Insightly or Pipedrive?
- Pipedrive is cheaper at entry level, starting at $14/mo with its Lite plan, compared to Insightly's $29/mo Plus plan. Pipedrive's top tier, Ultimate, costs $79/mo, while Insightly's top tier, Enterprise, costs $99/mo.
- What integrations does Insightly support that Pipedrive doesn't?
- Insightly lists integrations with Gmail, QuickBooks Online, Xero, Shopify, Jira, Calendly, DocuSign, and ZoomInfo that Pipedrive doesn't list on its own integration page. According to the published lists, Slack and Asana are the only integrations both platforms share.
- What integrations does Pipedrive support that Insightly doesn't?
- Pipedrive lists integrations with Google Workspace, Microsoft Outlook, Zoom, Zapier, Mailchimp, and Trello that aren't listed on Insightly's integration page. Slack and Asana are the only integrations both platforms share, based on each vendor's published list.
- Is Insightly or Pipedrive better for growing sales teams?
- Both are recommended for sales teams tracking deals from first touch to close and for managers needing pipeline visibility and forecasting. Insightly is noted as a fit for organizations with complex tech stacks needing broad integration support, while Pipedrive is positioned for growing teams that need scalable contact management.
- Does Insightly or Pipedrive have more pricing tiers?
- Pipedrive has more pricing tiers, offering four options: Lite at $14/mo, Growth at $39/mo, Premium at $59/mo, and Ultimate at $79/mo. Insightly offers three tiers: Plus at $29/mo, Professional at $49/mo, and Enterprise at $99/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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