Insightly vs SugarCRM: CRM Platform Comparison
Compare Insightly and SugarCRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Insightly and SugarCRM are both CRM platforms for organizing contacts, tracking deals, and forecasting revenue. Insightly starts at $29/mo with 10 listed integrations including Slack and Shopify, while SugarCRM starts at $59/mo with 9 listed integrations including NetSuite and LinkedIn Sales Navigator. Insightly is the more affordable entry option.
Key takeaways
- Insightly's entry plan is $29/mo (Plus tier) while SugarCRM's entry plan is $59/mo (Standard tier).
- Insightly's top tier is priced at $99/mo compared to SugarCRM's top tier at $135/mo.
- SugarCRM's plans require a 15 user minimum on Standard, Advanced, and Premier tiers.
- Insightly lists 10 integrations including Slack, Gmail, and Shopify, while SugarCRM lists 9 integrations including NetSuite, Epicor, and Sage.
- Both Insightly and SugarCRM share integrations with DocuSign and ZoomInfo.
Reviewed and updated September 2, 2026
Insightly vs SugarCRM: CRM Platform Comparison
Finding the right CRM platform can directly impact your revenue pipeline. Insightly and SugarCRM both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Insightly lists lead and contact management and lead assignment and routing, while SugarCRM lists accounts & contact management and lead & opportunity management. A capability both offer can appear under different names, so read both feature lists below.
Insightly offers a lower entry point at $29/mo compared to SugarCRM at $59/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
SugarCRM is SugarCRM is a sales CRM for B2B growth that manages accounts, leads, opportunities and quotes with automated follow-ups and built-in insights. Its Sugar Sell product is sold alongside Sugar Market for marketing automation and Sugar Serve for customer service.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Plus
Standard
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
SugarCRM Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Standard | $59/mo | 15 user minimum |
| Advanced | $85/mo | 15 user minimum |
| Premier | $135/mo | 15 user minimum |
Source: SugarCRM Pricing
Pricing Analysis
Insightly is more affordable at the entry level ($29/mo vs $59/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking, this price difference matters.
Features Breakdown
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- and 2 more listed below
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
SugarCRM Key Features
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Listed only by SugarCRM
- Accounts & contact management
- Lead & opportunity management
- Quote management
- Activity management
- Pipeline management
- Business process management
- Reporting & analytics
- Mail & calendar integration
Integration Ecosystem
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
SugarCRM Integrations
SugarCRM connects with: NetSuite, Epicor, Sage, SYSPRO, DocuSign, Dropbox, SharePoint, ZoomInfo, LinkedIn Sales Navigator.
Shared Integrations
Both tools integrate with: DocuSign, ZoomInfo.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly.
Integrations listed only by SugarCRM: NetSuite, Epicor, Sage, SYSPRO, Dropbox, SharePoint, LinkedIn Sales Navigator.
Use Case Recommendations
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for SugarCRM
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Insightly | SugarCRM |
|---|---|---|
| Starting Price | $29/mo | $59/mo |
| Top Tier Price | $99/mo | $135/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 9 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Insightly and SugarCRM both serve the customer relationship management and sales pipeline tracking market. Insightly offers a more accessible entry point at $29/mo, while SugarCRM starts at $59/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Insightly and SugarCRM for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Insightly or SugarCRM?
- Insightly is cheaper at the entry level, starting at $29/mo for its Plus plan compared to SugarCRM's Standard plan at $59/mo. At the top tier, Insightly's Enterprise plan is $99/mo versus SugarCRM's Premier plan at $135/mo. SugarCRM also requires a 15 user minimum on all its plans.
- What integrations does Insightly support that SugarCRM doesn't?
- Insightly lists integrations with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, and Calendly that are not listed on SugarCRM's integration list. Both platforms share DocuSign and ZoomInfo integrations. SugarCRM instead lists integrations like NetSuite, Epicor, Sage, SYSPRO, Dropbox, SharePoint, and LinkedIn Sales Navigator.
- What is the core difference between Insightly and SugarCRM?
- Insightly is built for fast-growing companies, tracking pipeline data in one place with auto-scored leads and follow-ups, and is sold alongside marketing automation, support ticketing, and the AppConnect workflow builder. SugarCRM's Sugar Sell manages accounts, leads, opportunities, and quotes with automated follow-ups, and is sold alongside Sugar Market and Sugar Serve.
- Who is Insightly best suited for?
- Insightly best suits budget-conscious teams looking for an affordable CRM platform and organizations with complex tech stacks needing broad integration support, since it lists 10 integrations. It also fits sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting.
- Who is SugarCRM best suited for?
- SugarCRM best suits sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting. It is also a good fit for growing teams that need scalable contact management, though its plans require a 15 user minimum.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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