JustCall vs Keap: Sales Engagement Platform vs CRM Platform Comparison
Compare JustCall (sales engagement platform) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
JustCall is a sales engagement platform for multi-channel outreach across phone, SMS, and WhatsApp, priced from $29 per month. Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299 per month starting at 1,500 contacts and 2 users. Teams needing outreach pick JustCall, teams needing pipeline tracking pick Keap, and many run both.
Key takeaways
- JustCall's entry-level Team plan costs $29/mo, while Keap's single plan costs $299/mo starting at 1,500 contacts and 2 users.
- JustCall offers 5 pricing tiers (Team, Pro, Pro Plus, Business, SalesPro), while Keap offers just 1 plan.
- JustCall lists 10 key features including Sales Dialer, SMS Workflows, WhatsApp Inbox, and AI call scoring.
- Keap lists 8 key features including Contact management, Sales pipeline, Appointment scheduler, and Invoices.
- JustCall integrates with 10 tools including Salesforce, HubSpot, and Pipedrive, while Keap integrates with 6 tools including Gmail, Outlook, and Stripe, with Zapier as the only integration both share.
Reviewed and updated September 4, 2026
JustCall vs Keap: Sales Engagement Platform vs CRM Platform Comparison
JustCall is a sales engagement platform; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
JustCall is a sales engagement platform for multi-channel sales outreach and engagement tracking; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, JustCall lists sales dialer and sms workflows, and Keap lists contact management and contact segmentation (tags).
JustCall offers a lower entry point at $29/mo compared to Keap at $299/mo.
If your priority is coordinating outreach across email, phone, and social channels, JustCall is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
JustCall is AI communication platform for sales and support teams combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation. Adds AI call coaching, transcription, sentiment analysis and CRM integration.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Team
Keap
JustCall Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Team | $29/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage; included SMS segments by region |
| Pro | $49/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage |
| Pro Plus | $89/mo | Minimum license: 2 | Unlimited outbound and inbound minutes under fair usage; 1,000 SMS segments |
| Business | Contact Sales | Minimum license: 10 | Unlimited calling & SMS |
| SalesPro | Contact Sales | Minimum license: 2 | Unlimited outbound calling under fair usage |
Source: JustCall Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
JustCall is more affordable at the entry level ($29/mo vs $299/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking, this price difference matters.
JustCall offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- and 4 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
JustCall Key Features
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by JustCall
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
JustCall Integrations
JustCall connects with: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by JustCall: Salesforce, HubSpot, Pipedrive, Zoho, Slack, Copper, Intercom, Zendesk, Freshdesk.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for JustCall
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | JustCall | Keap |
|---|---|---|
| Starting Price | $29/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
JustCall serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. JustCall offers a more accessible entry point at $29/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit JustCall and Keap for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between JustCall and Keap?
- JustCall is a sales engagement platform built for multi-channel outreach and engagement tracking across phone, SMS, and WhatsApp. Keap is a CRM platform built for customer relationship management, contact organization, and sales pipeline tracking. They solve different parts of the sales workflow rather than competing head to head.
- How much does JustCall cost compared to Keap?
- JustCall's entry Team plan starts at $29/mo, with four additional tiers going up to custom pricing for Business and SalesPro plans. Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users, rather than by feature tier.
- Do JustCall and Keap integrate with the same tools?
- They share only one listed integration, Zapier. JustCall also connects with Salesforce, HubSpot, Pipedrive, Zoho, Slack, Copper, Intercom, Zendesk, and Freshdesk. Keap connects with Gmail, Outlook, PayPal, Stripe, and Eway, so the two ecosystems mostly serve different tool stacks.
- Can I use JustCall and Keap together?
- Yes, the article notes that many teams run one of each. JustCall handles multi-channel sales outreach and engagement tracking, while Keap manages contacts, deals, and revenue forecasting, so they can complement rather than replace one another in a sales stack.
- Which platform is better for budget-conscious teams?
- JustCall is positioned as the more affordable option, with entry pricing at $29/mo versus Keap's $299/mo. JustCall also offers 5 pricing tiers compared to Keap's single plan, giving budget-conscious or early-stage teams more granularity as they scale.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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