JustCall vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare JustCall (sales engagement platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
JustCall is a sales engagement platform starting at $29/mo for multi-channel outreach (calls, SMS, WhatsApp) with AI coaching and CRM integration, while LeadMagic is a pay-per-result data enrichment tool starting at $49.99/mo for verified emails, mobile numbers, and company intelligence. They serve different jobs, so many teams run both rather than choosing one.
Key takeaways
- JustCall's entry plan, Team, costs $29/mo while LeadMagic's entry plan, Basic, costs $49.99/mo.
- LeadMagic offers 6 pricing tiers compared to JustCall's 5 tiers.
- JustCall lists features such as Sales Dialer, SMS Workflows, WhatsApp Inbox, and AI call scoring that LeadMagic does not list.
- LeadMagic lists features such as Email Finder, Mobile Finder, Job Change Detector, and Waterfall Enrichment that JustCall does not list.
- Both JustCall and LeadMagic integrate with Salesforce, Zapier, and Slack.
Reviewed and updated September 5, 2026
JustCall vs LeadMagic: Sales Engagement Platform vs Data Enrichment Tool Comparison
JustCall (sales engagement platform) and LeadMagic (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
JustCall is a sales engagement platform for multi-channel sales outreach and engagement tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, JustCall lists sales dialer and sms workflows, and LeadMagic lists email finder and mobile finder.
JustCall offers a lower entry point at $29/mo compared to LeadMagic at $49.99/mo.
If your priority is coordinating outreach across email, phone, and social channels, JustCall is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
JustCall is AI communication platform for sales and support teams combining a cloud phone system, sales dialer, SMS and WhatsApp inboxes, and multi-channel workflow automation. Adds AI call coaching, transcription, sentiment analysis and CRM integration.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Team
Basic
JustCall Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Team | $29/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage; included SMS segments by region |
| Pro | $49/mo | Per user; minimum license applies | Unlimited outbound minutes under fair usage |
| Pro Plus | $89/mo | Minimum license: 2 | Unlimited outbound and inbound minutes under fair usage; 1,000 SMS segments |
| Business | Contact Sales | Minimum license: 10 | Unlimited calling & SMS |
| SalesPro | Contact Sales | Minimum license: 2 | Unlimited outbound calling under fair usage |
Source: JustCall Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
JustCall is more affordable at the entry level ($29/mo vs $49.99/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to JustCall's 5, giving you more granularity as you scale.
Features Breakdown
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- and 4 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
JustCall Key Features
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by JustCall
- Sales Dialer
- SMS Workflows
- Bulk SMS
- WhatsApp Inbox
- Call Recording
- Advanced Analytics
- Automated Call Distribution
- Sentiment analysis
- AI call scoring
- Real-time agent assist
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
JustCall Integrations
JustCall connects with: Salesforce, HubSpot, Pipedrive, Zoho, Zapier, Slack, Copper, Intercom, Zendesk, Freshdesk.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Salesforce, Zapier, Slack.
Integrations listed only by JustCall: HubSpot, Pipedrive, Zoho, Copper, Intercom, Zendesk, Freshdesk.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for JustCall
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | JustCall | LeadMagic |
|---|---|---|
| Starting Price | $29/mo | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
JustCall serves the multi-channel sales outreach and engagement tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. JustCall offers a more accessible entry point at $29/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit JustCall and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between JustCall and LeadMagic?
- JustCall is a sales engagement platform built for multi-channel sales outreach and engagement tracking, including calls, SMS, and WhatsApp, while LeadMagic is a data enrichment tool focused on B2B lead data and contact enrichment such as verified emails and mobile numbers. They solve different parts of the outbound workflow.
- Which is cheaper, JustCall or LeadMagic?
- JustCall is cheaper at the entry level, starting at $29/mo for its Team plan, compared to LeadMagic's Basic plan at $49.99/mo. LeadMagic does offer more pricing tiers overall, six compared to JustCall's five, giving more granularity as usage scales.
- Do JustCall and LeadMagic integrate with the same tools?
- They share three integrations: Salesforce, Zapier, and Slack. Beyond that, JustCall connects with tools like HubSpot, Pipedrive, Zoho, Copper, Intercom, Zendesk, and Freshdesk, while LeadMagic connects with Smartlead, Instantly, Email Bison, n8n, Make, Clay, and Apollo.
- Can I use JustCall and LeadMagic together?
- Yes, many teams run both since they are not substitutes for each other and cover different jobs in an outbound stack. JustCall handles multi-channel outreach and engagement tracking, while LeadMagic supplies the verified contact data that feeds into those outreach workflows.
- What features does LeadMagic have that JustCall does not list?
- LeadMagic lists Email Finder, Mobile Finder, Email Validation, Job Change Detector, Waterfall Enrichment, MCP and lm-tui Access, access to 15+ endpoints with one key, and Multi-Seat Shared Pool. These are based on each vendor's own published feature wording.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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