Tool Comparisons

    Kaspr vs Ocean.io: Data Enrichment Tool Comparison

    Compare Kaspr and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    September 2, 20265 min read
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    The short answer

    Compare Kaspr and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Reviewed and updated September 2, 2026

    Kaspr vs Ocean.io: Data Enrichment Tool Comparison

    Kaspr and Ocean.io compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.

    The Quick Answer

    By each vendor's own wording, Kaspr lists kaspr chrome extension and lead management, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.

    Kaspr publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.

    Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    FreeKaspr entry plan

    Free

    Usage-basedOcean.io entry plan

    Subscription (Yearly)

    Entry pricing for Kaspr and Ocean.io, as published on each vendor's own pricing page.

    Kaspr Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree15 B2B email credits, 5 Phone credits and 5 Direct email credits per month
    Starter$65/moUnlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month
    Business$99/moUnlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month
    EnterpriseContact SalesUnlimited B2B email credits and unlimited Phone credits

    Source: Kaspr Pricing

    Ocean.io Pricing (as of September 2026)

    PlanPriceContacts
    Subscription (Yearly)Usage-basedMinimum 9,000 credits, maximum 60,000; credits valid for 12 months
    Subscription (Monthly)Usage-basedMinimum 750 credits, maximum 5,000; credits valid for 6 months
    Pay as you goUsage-basedMinimum 1,000 credits, maximum 20,000; credits valid for 3 months
    Custom planContact SalesVolume pricing for larger teams with flexible credit allocation

    Source: Ocean.io Pricing

    Pricing Analysis

    One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

    Kaspr includes a free tier, letting you test the platform before committing financially.

    Features Breakdown

    Kaspr lists
    • Kaspr Chrome Extension
    • Lead Management
    • Enrichment Automations
    • CSV Enrichment
    • Kaspr on Sales Navigator
    • Shared credits
    • and 2 more listed below
    Ocean.io lists
    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • and 2 more listed below
    What Kaspr and Ocean.io each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Kaspr Key Features

    • Kaspr Chrome Extension
    • Lead Management
    • Enrichment Automations
    • CSV Enrichment
    • Kaspr on Sales Navigator
    • Shared credits
    • Kaspr on LinkedIn Recruiter Lite
    • Team Usage Reports

    Ocean.io Key Features

    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • Free exports
    • API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Kaspr

    • Kaspr Chrome Extension
    • Lead Management
    • Enrichment Automations
    • CSV Enrichment
    • Kaspr on Sales Navigator
    • Shared credits
    • Kaspr on LinkedIn Recruiter Lite
    • Team Usage Reports

    Listed only by Ocean.io

    • AI-powered lookalike filters
    • Waterfall enrichment (16+ data sources)
    • Double email verification (incl. catch-alls)
    • Direct phone numbers
    • Chrome extension
    • Unlimited seats
    • Free exports
    • API access

    Integration Ecosystem

    Kaspr Integrations

    Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.

    Ocean.io Integrations

    Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.

    Shared Integrations

    Both tools integrate with: HubSpot, Salesforce, Pipedrive.

    Integrations listed only by Kaspr: Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.

    Integrations listed only by Ocean.io: Clay.

    Use Case Recommendations

    Best Fit for Kaspr

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Organizations with complex tech stacks needing broad integration support (9 integrations)
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Ocean.io

    • Enterprise buyers who prefer custom pricing and dedicated support
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation
    • Sales teams researching target accounts

    Feature Comparison Summary

    FeatureKasprOcean.io
    Starting PriceFreeUsage-based
    Top Tier PriceContact SalesContact Sales
    Total Features Listed88
    Integrations94

    Getting Started Checklist

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Kaspr and Ocean.io both serve the B2B lead data and contact enrichment market. Kaspr publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Kaspr and Ocean.io for current information.

    KasprOcean.ioData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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