Kaspr vs Ocean.io: Data Enrichment Tool Comparison
Compare Kaspr and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Kaspr offers a free entry plan with paid tiers at $65 per month and $99 per month, built around a Chrome extension, lead management, and nine integrations including HubSpot and Salesforce. Ocean.io uses usage-based pricing centered on AI-powered lookalike filters and waterfall enrichment from 16+ data sources, connecting to four platforms including Clay.
Key takeaways
- Kaspr's Starter plan costs $65 per month and its Business plan costs $99 per month, while Ocean.io uses usage-based pricing instead of fixed tiers.
- Kaspr's free plan includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month.
- Ocean.io's yearly subscription requires a minimum of 9,000 credits and a maximum of 60,000 credits, valid for 12 months.
- Kaspr integrates with nine platforms including Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall, while Ocean.io integrates with four platforms including Clay.
- Both Kaspr and Ocean.io list eight features each, and only HubSpot, Salesforce, and Pipedrive are integrations shared between the two tools.
Reviewed and updated September 4, 2026
Kaspr vs Ocean.io: Data Enrichment Tool Comparison
Kaspr and Ocean.io compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Kaspr lists kaspr chrome extension and lead management, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
Kaspr publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Subscription (Yearly)
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Kaspr includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce, Pipedrive.
Integrations listed only by Kaspr: Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Integrations listed only by Ocean.io: Clay.
Use Case Recommendations
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Kaspr | Ocean.io |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 9 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Kaspr and Ocean.io both serve the B2B lead data and contact enrichment market. Kaspr publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kaspr and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Kaspr or Ocean.io?
- Kaspr publishes clear pricing starting at $0 per month, with paid tiers at $65 per month and $99 per month, while Ocean.io uses usage-based pricing that cannot be directly compared to a fixed list price. Ocean.io's yearly subscription requires a minimum of 9,000 credits.
- What integrations does Kaspr support?
- Kaspr connects with nine platforms: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall. This gives Kaspr broader integration coverage than Ocean.io, which lists four integrations, making Kaspr a stronger fit for teams with complex tech stacks needing wide integration support.
- What integrations does Ocean.io support?
- Ocean.io connects with four platforms: HubSpot, Pipedrive, Salesforce, and Clay. Both tools share HubSpot, Salesforce, and Pipedrive as common integrations, though Kaspr additionally connects with Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall for broader coverage.
- Does Kaspr have a free plan?
- Yes, Kaspr offers a free plan that includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month, letting users test the platform before committing financially. Paid tiers start at $65 per month for the Starter plan.
- What is the core difference between Kaspr and Ocean.io?
- Kaspr is a B2B contact data tool centered on a LinkedIn Chrome extension for phone numbers and emails, lead management, bulk enrichment, and CRM sync. Ocean.io is a prospecting and enrichment platform returning verified emails and direct phone numbers via a shared credit system across its platform and API.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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