Kaspr vs Vanillasoft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Kaspr (data enrichment tool) and Vanillasoft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

Kaspr is a B2B data enrichment tool starting at $0/mo, built around a LinkedIn Chrome extension, lead management, and CRM sync. Vanillasoft is a sales engagement platform with custom pricing, built around queue-based lead routing, a progressive dialer, and multi-channel sales automation. They solve different problems, so many teams use both rather than choosing one.
Key takeaways
- Kaspr's Free plan costs $0/mo and includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month.
- Kaspr's paid tiers are Starter at $65/mo and Business at $99/mo, with an Enterprise tier available on request.
- Vanillasoft prices all four of its plans, Core, Advantage, Enterprise, and Fundraising, through custom quotes that include the team's first 5 seats.
- Kaspr integrates with HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall, while Vanillasoft integrates with Salesforce, DocuSign, Vidyard, Gong, Chorus, and Google Meet.
- Salesforce is the only integration listed by both Kaspr and Vanillasoft.
Reviewed and updated September 2, 2026
Kaspr vs Vanillasoft: Data Enrichment Tool vs Sales Engagement Platform Comparison
Kaspr (data enrichment tool) and Vanillasoft (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Kaspr is a data enrichment tool for B2B lead data and contact enrichment; Vanillasoft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Kaspr lists kaspr chrome extension and lead management, and Vanillasoft lists queue-based routing that serves the next-best record to each rep and progressive dialer with automatic dialing of the next contact.
Kaspr publishes an entry price of $0/mo; Vanillasoft uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Kaspr is the one built for it; for coordinating outreach across email, phone, and social channels, that is Vanillasoft. Many teams run one of each.
Understanding the Core Difference
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
Vanillasoft is All-in-one sales engagement platform with queue-based lead routing, real-time lead management, auto-dialer and multi-channel automation for email, SMS and calling.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Vanillasoft Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | Contact Sales | Includes your team's first 5 seats |
| Advantage | Contact Sales | Includes your team's first 5 seats |
| Enterprise | Contact Sales | Includes your team's first 5 seats |
| Fundraising | Contact Sales | Includes your team's first 5 seats |
Source: Vanillasoft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Kaspr includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- and 4 more listed below
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Vanillasoft Key Features
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Listed only by Vanillasoft
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
Integration Ecosystem
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Vanillasoft Integrations
Vanillasoft connects with: Salesforce, DocuSign, Vidyard, Gong, Chorus, Google Meet.
Shared Integrations
Both tools integrate with: Salesforce.
Integrations listed only by Kaspr: HubSpot, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Integrations listed only by Vanillasoft: DocuSign, Vidyard, Gong, Chorus, Google Meet.
Use Case Recommendations
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Vanillasoft
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Kaspr | Vanillasoft |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 9 | 6 |
| Founded | N/A | 2005 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Kaspr serves the B2B lead data and contact enrichment side of an outbound stack and Vanillasoft the multi-channel sales outreach and engagement tracking side. Kaspr publishes an entry price (a free tier), while Vanillasoft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kaspr and Vanillasoft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Kaspr and Vanillasoft?
- Kaspr is a data enrichment tool focused on finding B2B contact data through a LinkedIn Chrome extension, lead management, and CRM sync. Vanillasoft is a sales engagement platform focused on coordinating multi-channel outreach with queue-based lead routing, a progressive dialer, and sales automation across email, SMS, and calls.
- How much does Kaspr cost compared to Vanillasoft?
- Kaspr publishes clear pricing: Free at $0/mo, Starter at $65/mo, and Business at $99/mo, with Enterprise available on request. Vanillasoft does not publish prices for any of its four plans, Core, Advantage, Enterprise, or Fundraising, so a direct price comparison isn't possible without contacting sales.
- Do Kaspr and Vanillasoft integrate with the same tools?
- They share only one listed integration: Salesforce. Beyond that, Kaspr connects with HubSpot, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, and Aircall, while Vanillasoft connects with DocuSign, Vidyard, Gong, Chorus, and Google Meet, so the two ecosystems overlap very little outside Salesforce.
- Can I use Kaspr and Vanillasoft together?
- Yes, the article notes that many teams run one of each because the two tools serve different parts of the outbound stack. Kaspr is best suited for finding accurate contact data for target accounts, while Vanillasoft is best suited for coordinating outreach across email, phone, and social channels.
- Does Kaspr offer a free plan?
- Yes, Kaspr has a Free plan priced at $0/mo that includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month, letting users test the platform before paying. Vanillasoft, by contrast, does not list a free tier and requires contacting sales for pricing on all its plans.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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