Keap vs Microsoft Dynamics 365 Sales: CRM Platform Comparison
Compare Keap and Microsoft Dynamics 365 Sales side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Keap is a small business CRM and automation platform priced at $299 per month for a single plan starting at 1,500 contacts and 2 users. Microsoft Dynamics 365 Sales is Microsoft's sales force automation product starting at $65 per month, with four pricing tiers and Copilot AI capabilities built in.
Key takeaways
- Keap's single plan costs $299/mo and starts at 1,500 contacts and 2 users.
- Microsoft Dynamics 365 Sales Professional starts at $65/mo, with Enterprise Edition at $105/mo and Premium at $150/mo including 1,000 Copilot Credits per user/month.
- Microsoft Dynamics 365 Sales offers four pricing tiers compared to Keap's single plan.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while Microsoft Dynamics 365 Sales integrates with Microsoft 365, Outlook, Teams, LinkedIn Sales Navigator, Copilot Studio, and Azure.
- The Microsoft Relationship Sales offer requires a 10-seat minimum and is priced through custom sales contact.
Reviewed and updated September 5, 2026
Keap vs Microsoft Dynamics 365 Sales: CRM Platform Comparison
If you are comparing customer relationship management and sales pipeline tracking tools, Keap and Microsoft Dynamics 365 Sales will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Keap lists contact management and contact segmentation (tags), while Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation. A capability both offer can appear under different names, so read both feature lists below.
Microsoft Dynamics 365 Sales offers a lower entry point at $65/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Dynamics 365 Sales Professional
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Microsoft Dynamics 365 Sales Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Dynamics 365 Sales Professional | $65/mo | - |
| Dynamics 365 Sales Enterprise Edition | $105/mo | - |
| Dynamics 365 Sales Premium | $150/mo | 1,000 Copilot Credits per user/month |
| Microsoft Relationship Sales | Contact Sales | Requires a 10-seat minimum |
Source: Microsoft Dynamics 365 Sales Pricing
Pricing Analysis
Microsoft Dynamics 365 Sales offers the lower entry point ($65/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Microsoft Dynamics 365 Sales offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Microsoft Dynamics 365 Sales Key Features
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Microsoft Dynamics 365 Sales
- Sales force automation
- Microsoft 365 interoperation
- Reporting and dashboards
- Customization and automation
- Conversation intelligence
- Sales engagement
- Copilot capabilities in Dynamics 365 Sales
- Access to Sales Qualification, Opportunity, Research and Close agents
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Microsoft Dynamics 365 Sales Integrations
Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Shared Integrations
Both tools integrate with: Outlook.
Integrations listed only by Keap: Gmail, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Microsoft Dynamics 365 Sales
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Keap | Microsoft Dynamics 365 Sales |
|---|---|---|
| Starting Price | $299/mo | $65/mo |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap and Microsoft Dynamics 365 Sales both serve the customer relationship management and sales pipeline tracking market. Microsoft Dynamics 365 Sales offers a more accessible entry point at $65/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Microsoft Dynamics 365 Sales for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Keap or Microsoft Dynamics 365 Sales?
- Microsoft Dynamics 365 Sales has the lower entry price, starting at $65/mo for the Professional tier, compared to Keap's single plan at $299/mo. Dynamics 365 Sales also offers higher tiers at $105/mo and $150/mo, giving buyers more pricing granularity as they scale.
- What features does Keap offer that Microsoft Dynamics 365 Sales does not list?
- Keap lists contact management, contact segmentation (tags), email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. These appear only on Keap's own feature list, based on a comparison of each vendor's exact wording.
- What features does Microsoft Dynamics 365 Sales offer that Keap does not list?
- Microsoft Dynamics 365 Sales lists sales force automation, Microsoft 365 interoperation, reporting and dashboards, customization and automation, conversation intelligence, sales engagement, Copilot capabilities, and access to Sales Qualification, Opportunity, Research, and Close agents. These appear only on its own feature list.
- What integrations do Keap and Microsoft Dynamics 365 Sales share?
- Outlook is the only integration listed by both platforms. Keap additionally connects with Gmail, Zapier, PayPal, Stripe, and Eway, while Microsoft Dynamics 365 Sales additionally connects with Microsoft 365, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, and Azure.
- Who is the best fit for each CRM platform?
- Keap fits mid-market to enterprise teams with established CRM budgets, sales teams tracking deals from first touch to close, and growing teams needing scalable contact management. Microsoft Dynamics 365 Sales fits enterprise buyers who prefer custom pricing and dedicated support, along with sales teams needing pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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