Keap vs Microsoft Dynamics 365 Sales: CRM Platform Comparison

Keap vs Microsoft Dynamics 365 Sales: CRM Platform Comparison

If you are comparing customer relationship management and sales pipeline tracking tools, Keap and Microsoft Dynamics 365 Sales will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

The Quick Answer

By each vendor's own wording, Keap lists contact management and contact segmentation (tags), while Microsoft Dynamics 365 Sales lists sales force automation and microsoft 365 interoperation. A capability both offer can appear under different names, so read both feature lists below.

Microsoft Dynamics 365 Sales offers a lower entry point at $65/mo compared to Keap at $299/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

Microsoft Dynamics 365 Sales is Dynamics 365 Sales is Microsoft's sales force automation product, covering pipeline, reporting and dashboards with contextual insights and Copilot AI. It interoperates with Microsoft 365 and pairs with LinkedIn Sales Navigator through the Microsoft Relationship Sales offer.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$299/moKeap entry plan

Keap

$65/moMicrosoft Dynamics 365 Sales entry plan

Dynamics 365 Sales Professional

Keap Pricing (as of September 2026)

Source: Keap Pricing

Microsoft Dynamics 365 Sales Pricing (as of September 2026)

Source: Microsoft Dynamics 365 Sales Pricing

Pricing Analysis

Microsoft Dynamics 365 Sales offers the lower entry point ($65/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Microsoft Dynamics 365 Sales offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Features Breakdown

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Microsoft Dynamics 365 Sales lists

• Sales force automation
• Microsoft 365 interoperation
• Reporting and dashboards
• Customization and automation
• Conversation intelligence
• Sales engagement
• and 2 more listed below

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Microsoft Dynamics 365 Sales Key Features

• Sales force automation
• Microsoft 365 interoperation
• Reporting and dashboards
• Customization and automation
• Conversation intelligence
• Sales engagement
• Copilot capabilities in Dynamics 365 Sales
• Access to Sales Qualification, Opportunity, Research and Close agents

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Listed only by Microsoft Dynamics 365 Sales

• Sales force automation
• Microsoft 365 interoperation
• Reporting and dashboards
• Customization and automation
• Conversation intelligence
• Sales engagement
• Copilot capabilities in Dynamics 365 Sales
• Access to Sales Qualification, Opportunity, Research and Close agents

Integration Ecosystem

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Microsoft Dynamics 365 Sales Integrations

Microsoft Dynamics 365 Sales connects with: Microsoft 365, Outlook, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.

Shared Integrations

Both tools integrate with: Outlook.

Integrations listed only by Keap: Gmail, Zapier, PayPal, Stripe, Eway.

Integrations listed only by Microsoft Dynamics 365 Sales: Microsoft 365, Microsoft Teams, LinkedIn Sales Navigator, Microsoft Copilot Studio, Azure.

Use Case Recommendations

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for Microsoft Dynamics 365 Sales

• Enterprise buyers who prefer custom pricing and dedicated support
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Keap and Microsoft Dynamics 365 Sales both serve the customer relationship management and sales pipeline tracking market. Microsoft Dynamics 365 Sales offers a more accessible entry point at $65/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Keap and Microsoft Dynamics 365 Sales for current information.