Keap vs Nutshell: CRM Platform Comparison
Compare Keap and Nutshell side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Keap and Nutshell are CRM platforms for tracking contacts and sales pipelines, but they differ sharply in pricing and structure. Keap sells one plan starting at $299/mo for 1,500 contacts and 2 users, while Nutshell offers five tiers starting at $19/mo with unlimited contacts, scaling to $89/mo. Nutshell also lists more integrations, 10 versus Keap's 6.
Key takeaways
- Keap's single pricing plan starts at $299/mo, covering 1,500 contacts and 2 users.
- Nutshell's Foundation plan starts at $19/mo with unlimited contacts and storage, and its top Enterprise tier costs $89/mo.
- Nutshell offers five pricing tiers (Foundation, Growth, Pro, Business, Enterprise) compared to Keap's one plan.
- Nutshell lists 10 integrations including Calendly, Aircall, Intercom, and ChatGPT/OpenAI, while Keap lists 6 including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Both platforms list 8 features each on their own pages, per the feature comparison summary.
Reviewed and updated September 5, 2026
Keap vs Nutshell: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Keap and Nutshell. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Keap lists contact management and contact segmentation (tags), while Nutshell lists unlimited contacts & storage and email & calendar sync. A capability both offer can appear under different names, so read both feature lists below.
Nutshell offers a lower entry point at $19/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Nutshell is Nutshell is an all-in-one growth software featuring CRM, email marketing, and contact management for sales teams. Every subscription bundles webchat, an AI chatbot, a form builder, landing pages and attribution reporting alongside the sales pipeline.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Foundation
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Nutshell Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Foundation | $19/mo | Unlimited contacts and storage; 10 AI outcomes |
| Growth | $32/mo | 20 AI outcomes |
| Pro | $49/mo | 40 AI outcomes; 5 custom pipelines |
| Business | $67/mo | 100 AI outcomes; 10 custom pipelines |
| Enterprise | $89/mo | 150 AI outcomes; unlimited pipelines |
Source: Nutshell Pricing
Pricing Analysis
Nutshell offers the lower entry point ($19/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Nutshell offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Nutshell Key Features
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Nutshell
- Unlimited contacts & storage
- Email & calendar sync
- Form builder & landing pages
- Activity reports
- Lead assignment rules
- Sales automation
- Meeting scheduler
- Advanced reporting
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Nutshell Integrations
Nutshell connects with: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Nutshell: Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT / OpenAI, Claude.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Nutshell
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Keap | Nutshell |
|---|---|---|
| Starting Price | $299/mo | $19/mo |
| Top Tier Price | $299/mo | $89/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap and Nutshell both serve the customer relationship management and sales pipeline tracking market. Nutshell offers a more accessible entry point at $19/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Nutshell for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Keap or Nutshell?
- Nutshell is cheaper at the entry level, starting at $19/mo compared to Keap's $299/mo. Nutshell also offers five pricing tiers up to $89/mo, giving teams more granularity as they scale, while Keap sells only a single plan priced by contact count.
- How many integrations does each CRM support?
- Nutshell lists 10 integrations, including Gmail and Google Calendar, Calendly, Aircall, CallRail, Dialpad, Intercom, Google Meet, Google Analytics (GA4), ChatGPT/OpenAI, and Claude. Keap lists 6 integrations: Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- What's the core difference between Keap and Nutshell?
- Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes, and invoicing in one product sold by contact count. Nutshell is an all-in-one growth platform bundling CRM, email marketing, webchat, an AI chatbot, a form builder, landing pages, and attribution reporting into every subscription.
- Who is Nutshell best suited for?
- Nutshell fits budget-conscious teams looking for an affordable CRM platform and organizations with complex tech stacks that need broad integration support, listing 10 integrations. It also suits sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting.
- Who is Keap best suited for?
- Keap is best suited for mid-market to enterprise teams with established budgets for customer relationship management and sales pipeline tracking. It also fits sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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