Keap vs Outreach: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and Outreach (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Keap (CRM platform) and Outreach (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
Keap vs Outreach: CRM Platform vs Sales Engagement Platform Comparison
Keap (CRM platform) and Outreach (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Outreach is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Outreach lists multi-channel engagement and sequences and ai-powered email generation and optimization.
Keap publishes an entry price of $299/mo; Outreach uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Outreach. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Outreach is Enterprise sales engagement platform with multi-channel sequences, AI-powered deal insights, revenue forecasting, and conversation intelligence for scaling outbound sales teams.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Amplify Essentials
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Outreach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Amplify Essentials | Contact Sales | 10,000 AI Credits |
Source: Outreach Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Outreach Key Features
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Outreach
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Outreach Integrations
Outreach connects with: Salesforce, Microsoft Dynamics 365, HubSpot, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, Slack.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Outreach: Salesforce, Microsoft Dynamics 365, HubSpot, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, Slack.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Outreach
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Outreach |
|---|---|---|
| Starting Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 12 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Outreach the multi-channel sales outreach and engagement tracking side. Keap publishes an entry price of $299/mo, while Outreach uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Outreach for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Adapt.io vs Artisan: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Adapt.io (data enrichment tool) and Artisan (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close vs Coevera: CRM Platform Comparison
Compare Close and Coevera side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Copper vs Vtiger: CRM Platform Comparison
Compare Copper and Vtiger side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Copper vs EngageBay: CRM Platform Comparison
Compare Copper and EngageBay side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Amplemarket vs FindThatLead: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Amplemarket (sales engagement platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Amplemarket vs GetProspect: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Amplemarket (sales engagement platform) and GetProspect (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.