Keap vs Outreach: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and Outreach (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform priced at $299/mo for organizing contacts, tracking sales pipelines, and forecasting revenue, while Outreach is a sales engagement platform with custom pricing for coordinating multi-channel outreach across email, phone, and social. They serve different jobs, so many teams run both rather than choosing one over the other.
Key takeaways
- Keap publishes an entry price of $299/mo starting at 1,500 contacts and 2 users.
- Outreach uses custom pricing under its Amplify Essentials plan, which includes 10,000 AI credits and requires contacting sales for a quote.
- Keap lists 8 key features including contact management, contact segmentation, and appointment scheduling.
- Outreach lists 10 key features including multi-channel engagement and sequences, AI-powered email generation, and conversation intelligence with call recording.
- Both platforms integrate with Gmail, but Outreach lists 12 integrations including Salesforce, HubSpot, and LinkedIn Sales Navigator, while Keap lists integrations such as Zapier, PayPal, and Stripe.
Reviewed and updated September 4, 2026
Keap vs Outreach: CRM Platform vs Sales Engagement Platform Comparison
Keap (CRM platform) and Outreach (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Outreach is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Outreach lists multi-channel engagement and sequences and ai-powered email generation and optimization.
Keap publishes an entry price of $299/mo; Outreach uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Outreach. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Outreach is Enterprise sales engagement platform with multi-channel sequences, AI-powered deal insights, revenue forecasting, and conversation intelligence for scaling outbound sales teams.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Amplify Essentials
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Outreach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Amplify Essentials | Contact Sales | 10,000 AI Credits |
Source: Outreach Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Outreach Key Features
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Outreach
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Outreach Integrations
Outreach connects with: Salesforce, Microsoft Dynamics 365, HubSpot, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, Slack.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Outreach: Salesforce, Microsoft Dynamics 365, HubSpot, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, Slack.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Outreach
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Outreach |
|---|---|---|
| Starting Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 12 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Outreach the multi-channel sales outreach and engagement tracking side. Keap publishes an entry price of $299/mo, while Outreach uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Outreach for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Outreach?
- Keap is a CRM platform focused on contact management and sales pipeline tracking, while Outreach is a sales engagement platform focused on multi-channel outreach and engagement tracking. Keap lists contact management and contact segmentation as core features, while Outreach lists multi-channel engagement and sequences and AI-powered email generation.
- How much does Keap cost compared to Outreach?
- Keap publishes an entry price of $299/mo starting at 1,500 contacts and 2 users. Outreach uses custom pricing under its Amplify Essentials plan, which includes 10,000 AI credits, so buyers must contact sales for a quote and the two cannot be compared directly on list price.
- Can I use both Keap and Outreach together?
- Yes, many teams run one of each because the platforms serve different jobs. Keap handles organizing contacts, tracking deals, and forecasting revenue, while Outreach coordinates outreach across email, phone, and social channels.
- What integrations does Outreach support that Keap does not?
- Outreach integrates with Salesforce, Microsoft Dynamics 365, HubSpot, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, and Slack, none of which are listed for Keap. Both tools share only one common integration, Gmail.
- Which teams are the best fit for Keap versus Outreach?
- Keap best fits mid-market to enterprise teams with established CRM and pipeline tracking budgets, sales teams tracking deals from first touch to close, and growing teams needing scalable contact management. Outreach best fits teams needing a wide feature set, organizations with complex tech stacks needing broad integration support, and enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Dripify vs Membrain: Sales Engagement Platform vs CRM Platform Comparison
Compare Dripify (sales engagement platform) and Membrain (CRM platform). See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Leadspicker: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare AroundDeal (data enrichment tool) and Leadspicker (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
GetSales.io vs Yet Another Mail Merge: Sales Engagement Platform vs Cold Email Platform Comparison
Compare GetSales.io (sales engagement platform) and Yet Another Mail Merge (cold email platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Gong vs NeverBounce: Sales Engagement Platform vs Data Enrichment Tool Comparison
Gong vs NeverBounce: what Gong's own pages say about enrichment, what NeverBounce's API returns about an address, and how each vendor prices.