Keap vs Overloop AI: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and Overloop AI (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform built for contact management and sales pipeline tracking, priced at $299/mo for a single plan starting at 1,500 contacts and 2 users. Overloop AI is a sales engagement platform for multi-channel outreach, starting at $69/mo. Teams needing pipeline visibility should choose Keap; teams needing outreach across email and social should choose Overloop AI.
Key takeaways
- Keap's entry plan costs $299/mo and starts at 1,500 contacts and 2 users, sold as a single plan priced by contact count.
- Overloop AI's Starter plan costs $69/mo with 250 credits per user per month, 1 email account per user, and 3 campaigns.
- Overloop AI offers 3 pricing tiers (Starter, Growth, Enterprise) compared to Keap's single plan.
- Overloop AI lists a 450M+ B2B contact database along with an email finder, verifier, and AI-written campaigns and follow-ups.
- Both platforms integrate with Gmail, Outlook, and Zapier, while Overloop AI also connects with HubSpot, Salesforce, Pipedrive, Slack, and Calendly.
Reviewed and updated September 4, 2026
Keap vs Overloop AI: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against Overloop AI, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Overloop AI is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Overloop AI lists ai-powered campaigns and 450m+ prospects database.
Overloop AI offers a lower entry point at $69/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Overloop AI. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Overloop AI is Sales prospecting platform that finds verified B2B contacts and runs personalized email and social outreach campaigns. Includes a 450M+ B2B contact database, an email finder and verifier, and AI-written campaigns and follow-ups.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Starter
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Overloop AI Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $69/mo | 250 credits per month per user | 1 email account per user; 3 campaigns |
| Growth | $99/mo | 500 credits per month per user | 3 email accounts per user; 10 campaigns |
| Enterprise | Contact Sales | 1,000 credits per month per user | Unlimited email accounts; Unlimited campaigns |
Source: Overloop AI Pricing
Pricing Analysis
Overloop AI offers the lower entry point ($69/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Overloop AI offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Overloop AI Key Features
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Overloop AI
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Overloop AI Integrations
Overloop AI connects with: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Gmail, Outlook.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Zapier.
Integrations listed only by Keap: PayPal, Stripe, Eway.
Integrations listed only by Overloop AI: HubSpot, Salesforce, Pipedrive, Slack, Calendly.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Overloop AI
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Overloop AI |
|---|---|---|
| Starting Price | $299/mo | $69/mo |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Overloop AI the multi-channel sales outreach and engagement tracking side. Overloop AI offers a more accessible entry point at $69/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Overloop AI for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Overloop AI?
- Keap is a CRM platform for customer relationship management and sales pipeline tracking, while Overloop AI is a sales engagement platform for multi-channel sales outreach and engagement tracking. Keap focuses on organizing contacts and tracking deals, while Overloop AI focuses on coordinating outreach across email, phone, and social channels.
- Which is cheaper, Keap or Overloop AI?
- Overloop AI is cheaper at entry level, starting at $69/mo compared to Keap's $299/mo. Overloop AI also offers three pricing tiers (Starter at $69/mo, Growth at $99/mo, and Enterprise with custom pricing), while Keap sells a single plan priced by contact count.
- What features does Overloop AI offer that Keap doesn't?
- Overloop AI lists a 450M+ prospects database, AI-powered campaigns, verified email addresses, smart multichannel campaigns combining email and social, AI-powered outreach follow-ups, an email finder and verifier, a Chrome extension for LinkedIn, a conversations inbox, email warmup, and a REST API. None of these appear on Keap's own feature list.
- What integrations does Keap support that Overloop AI doesn't?
- Keap lists PayPal, Stripe, and Eway as integrations that Overloop AI does not list. Both platforms share Gmail, Outlook, and Zapier integrations, while Overloop AI additionally connects with HubSpot, Salesforce, Pipedrive, Slack, and Calendly.
- Should I use Keap, Overloop AI, or both?
- It depends on your priority: Keap fits mid-market to enterprise teams needing pipeline visibility, forecasting, and scalable contact management, while Overloop AI fits teams needing a wide feature set and broad integration support for outreach. The article notes many teams run one of each since the platforms cover different parts of the workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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