Keap vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform priced at $299 per month, starting at 1,500 contacts and 2 users, built for contact management and sales pipeline tracking. PersistIQ is a sales engagement platform using custom pricing for multi-channel outreach and prospecting. They cover different jobs in an outbound stack, and many teams run both together rather than choosing one.
Key takeaways
- Keap's entry plan is published at $299/mo and starts at 1,500 contacts with 2 users.
- PersistIQ uses custom pricing across all plans, so buyers must contact sales for a quote.
- Keap lists 8 features on its own page, including contact management, contact segmentation, sales pipeline, and text marketing.
- PersistIQ lists 8 features including multi-channel sales outreach, Sales Email AI, a Chrome Extension, and a 14-day free trial.
- Keap integrates with 6 tools including PayPal, Stripe, and Eway, while PersistIQ integrates with 7 tools including Salesforce, Copper, Pipedrive, and HubSpot.
Reviewed and updated September 5, 2026
Keap vs PersistIQ: CRM Platform vs Sales Engagement Platform Comparison
Keap (CRM platform) and PersistIQ (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and PersistIQ lists multi-channel sales outreach and prospecting.
Keap publishes an entry price of $299/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
All plans
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Zapier.
Integrations listed only by Keap: PayPal, Stripe, Eway.
Integrations listed only by PersistIQ: Salesforce, Copper, Pipedrive, HubSpot.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for PersistIQ
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Keap | PersistIQ |
|---|---|---|
| Starting Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 7 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. Keap publishes an entry price of $299/mo, while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- Is Keap a CRM or a sales engagement platform?
- Keap is a CRM platform, built for customer relationship management and sales pipeline tracking. It combines contact management, marketing and sales automation, appointments, quotes, and invoicing in one product sold as a single plan priced by contact count.
- How much does PersistIQ cost?
- PersistIQ does not publish list pricing. All of its plans require buyers to contact sales directly for a custom quote, which makes it difficult to compare its price against Keap's published $299/mo entry plan.
- What integrations do Keap and PersistIQ have in common?
- Keap and PersistIQ both integrate with Gmail, Outlook, and Zapier. Beyond those shared connections, Keap adds PayPal, Stripe, and Eway, while PersistIQ adds Salesforce, Copper, Pipedrive, and HubSpot.
- Should a sales team use both Keap and PersistIQ?
- Many teams do run one of each, since the two platforms handle different jobs. Keap organizes contacts, tracks deals, and forecasts revenue, while PersistIQ coordinates outreach across email, phone, and social channels.
- Does PersistIQ offer a free trial?
- Yes, PersistIQ lists a 14-day free trial among its key features. Keap's pricing page does not list a free trial and instead publishes a single $299/mo plan starting at 1,500 contacts and 2 users.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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