Keap vs PhoneBurner: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and PhoneBurner (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform built for contact management and sales pipeline tracking, priced at $299/mo for a single plan starting at 1,500 contacts and 2 users. PhoneBurner is a sales engagement platform for multi-channel outreach, starting at $165/mo with three pricing tiers. Many teams use both together rather than choosing one.
Key takeaways
- Keap's entry plan costs $299/mo and starts at 1,500 contacts and 2 users, sold as a single plan priced by contact count.
- PhoneBurner's Standard plan costs $165/mo with Professional at $195/mo and Premium at $215/mo, giving three pricing tiers.
- Keap lists 8 features including contact management, contact segmentation, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing.
- PhoneBurner lists 9 features including unlimited calling, workflow automation, call analytics, softphone dialing, live call monitoring and coaching, and lead distribution.
- Keap integrates with 6 tools including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while PhoneBurner integrates with 4 tools including Salesforce, HubSpot, Zoho CRM, and GoHighLevel.
Reviewed and updated September 4, 2026
Keap vs PhoneBurner: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Keap, a CRM platform for customer relationship management and sales pipeline tracking, against PhoneBurner, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; PhoneBurner is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and PhoneBurner lists unlimited calling and workflow automation.
PhoneBurner offers a lower entry point at $165/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is PhoneBurner. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
PhoneBurner is Sales dialer platform that blends calls, email and SMS in one outreach workflow, with spam-flag remediation, connect scoring to prioritize likely answers, workflow automation and lead distribution. Includes reporting, live call monitoring and coaching.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Standard
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
PhoneBurner Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $165/mo | Per user | Unlimited Calling |
| Professional | $195/mo | Per user | Unlimited Calling |
| Premium | $215/mo | Per user | Unlimited Calling |
Source: PhoneBurner Pricing
Pricing Analysis
PhoneBurner offers the lower entry point ($165/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
PhoneBurner offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Unlimited Calling
- Workflow Automation
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- and 3 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
PhoneBurner Key Features
- Unlimited Calling
- Workflow Automation
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- Custom Inbound Routing
- Text Messaging
- Lead Distribution
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by PhoneBurner
- Unlimited Calling
- Workflow Automation
- Call Analytics
- Softphone Dialing
- Live Call Monitoring & Coaching
- Open API
- Custom Inbound Routing
- Text Messaging
- Lead Distribution
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
PhoneBurner Integrations
PhoneBurner connects with: Salesforce, HubSpot, Zoho CRM, GoHighLevel.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by PhoneBurner: Salesforce, HubSpot, Zoho CRM, GoHighLevel.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for PhoneBurner
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- Teams that need a wide feature set (9 capabilities listed)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Keap | PhoneBurner |
|---|---|---|
| Starting Price | $299/mo | $165/mo |
| Top Tier Price | $299/mo | $215/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 6 | 4 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and PhoneBurner the multi-channel sales outreach and engagement tracking side. PhoneBurner offers a more accessible entry point at $165/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and PhoneBurner for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and PhoneBurner?
- Keap is a CRM platform focused on customer relationship management and sales pipeline tracking, while PhoneBurner is a sales engagement platform focused on multi-channel sales outreach and engagement tracking. They cover different parts of the sales workflow, and many teams run both together rather than picking one over the other.
- Which is cheaper, Keap or PhoneBurner?
- PhoneBurner has the lower entry price at $165/mo compared to Keap at $299/mo. PhoneBurner also offers three pricing tiers, Standard at $165/mo, Professional at $195/mo, and Premium at $215/mo, while Keap sells a single plan priced by contact count starting at 1,500 contacts and 2 users.
- What features does Keap offer that PhoneBurner does not list?
- Keap lists contact management, contact segmentation with tags, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing. These are listed only by Keap based on each vendor's own wording, though PhoneBurner may offer similar capabilities under different naming.
- What integrations does PhoneBurner support?
- PhoneBurner connects with Salesforce, HubSpot, Zoho CRM, and GoHighLevel, totaling 4 listed integrations. Keap, by comparison, connects with 6 tools: Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Who is the best fit for each platform?
- Keap best fits mid-market to enterprise teams with established CRM and pipeline tracking needs, complex tech stacks, and managers needing pipeline visibility and forecasting. PhoneBurner best fits teams running multi-channel outreach sequences, such as SDR teams, and sales managers tracking team engagement metrics.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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