Keap vs Pipedrive: CRM Platform Comparison
Compare Keap and Pipedrive side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Keap and Pipedrive are both CRM platforms, but Keap centers on contact management, contact segmentation, and automation as a single $299/mo plan, while Pipedrive centers on visual deal pipeline management and activity-based selling starting at $14/mo. Pipedrive offers 4 pricing tiers and 8 integrations, versus Keap's 1 tier and 6 integrations.
Key takeaways
- Keap's entry plan costs $299/mo starting at 1,500 contacts and 2 users, while Pipedrive's Lite plan costs $14/mo.
- Pipedrive offers 4 pricing tiers (Lite, Growth, Premium, Ultimate) ranging from $14/mo to $79/mo, compared to Keap's single $299/mo plan.
- Keap lists 8 features including contact management, contact segmentation, email broadcasts, quotes, invoices, and text marketing.
- Pipedrive lists 8 features including visual deal pipeline management, AI-powered sales assistant, workflow automation builder, and revenue forecasting.
- Pipedrive integrates with 8 tools including Google Workspace, Slack, Zoom, Mailchimp, Trello, and Asana, while Keap integrates with 6 tools including Gmail, PayPal, and Stripe; both share Zapier.
Reviewed and updated September 4, 2026
Keap vs Pipedrive: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Keap and Pipedrive. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Keap lists contact management and contact segmentation (tags), while Pipedrive lists visual deal pipeline management and activity-based selling methodology. A capability both offer can appear under different names, so read both feature lists below.
Pipedrive offers a lower entry point at $14/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Pipedrive is A sales-focused CRM designed by salespeople for salespeople, built around a visual deal pipeline. Pipedrive emphasizes simplicity and ease of use with powerful automation features, AI-powered sales assistance, and activity-based selling methodology.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Lite
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pipedrive Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Lite | $14/mo |
| Growth | $39/mo |
| Premium | $59/mo |
| Ultimate | $79/mo |
Source: Pipedrive Pricing
Pricing Analysis
Pipedrive offers the lower entry point ($14/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Pipedrive offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Pipedrive Key Features
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Pipedrive
- Visual deal pipeline management
- Activity-based selling methodology
- Email sync with templates and tracking
- Workflow automation builder
- AI-powered sales assistant
- Revenue forecasting and reporting
- Customizable web forms and chatbot
- Mobile app with caller ID and call logging
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Pipedrive Integrations
Pipedrive connects with: Google Workspace, Microsoft Outlook, Slack, Zoom, Zapier, Mailchimp, Trello, Asana.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by Pipedrive: Google Workspace, Microsoft Outlook, Slack, Zoom, Mailchimp, Trello, Asana.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Pipedrive
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Keap | Pipedrive |
|---|---|---|
| Starting Price | $299/mo | $14/mo |
| Top Tier Price | $299/mo | $79/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 8 |
| Founded | N/A | 2010 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap and Pipedrive both serve the customer relationship management and sales pipeline tracking market. Pipedrive offers a more accessible entry point at $14/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Pipedrive for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Keap or Pipedrive?
- Pipedrive is cheaper at the entry level, starting at $14/mo compared to Keap's $299/mo starting price. Pipedrive also offers 4 pricing tiers up to $79/mo, giving teams more granularity as they scale, while Keap is sold as a single $299/mo plan priced by contact count.
- What is the main difference between Keap and Pipedrive?
- Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes, and invoicing in one product. Pipedrive is a sales-focused CRM built around a visual deal pipeline with activity-based selling methodology, emphasizing simplicity and AI-powered sales assistance.
- Which integrations does Pipedrive support that Keap doesn't?
- Pipedrive lists integrations with Google Workspace, Microsoft Outlook, Slack, Zoom, Mailchimp, Trello, and Asana that are not listed by Keap. Both platforms share Zapier as a common integration, while Keap separately lists Gmail, Outlook, PayPal, Stripe, and Eway.
- Who is Keap best suited for?
- Keap is best suited for mid-market to enterprise teams with established CRM and sales pipeline tracking budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
- Who is Pipedrive best suited for?
- Pipedrive is best suited for budget-conscious teams looking for an affordable CRM platform and organizations with complex tech stacks needing broad integration support across its 8 listed integrations. It also fits sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Copper: CRM Platform Comparison
Compare Agile CRM and Copper side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Kommo vs Luru: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Luru (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs Capsule CRM: CRM Platform Comparison
Compare Agile CRM and Capsule CRM side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.