Keap vs Salesforce: CRM Platform Comparison
Compare Keap and Salesforce side by side. See pricing, features, and integrations to choose the right CRM platform for your needs.
Keap and Salesforce both provide CRM tools for contact management and pipeline tracking, but they differ sharply on price and structure. Keap costs $299/mo as a single plan starting at 1,500 contacts and 2 users, while Salesforce starts at $25/mo across four pricing tiers up to $350/mo, with a larger integration ecosystem of 8 tools versus Keap's 6.
Key takeaways
- Keap's entry pricing is $299/mo for a single plan starting at 1,500 contacts and 2 users.
- Salesforce offers four pricing tiers: Starter Suite at $25/mo, Pro Suite at $100/mo, Enterprise at $175/mo, and Unlimited at $350/mo.
- Salesforce lists 8 integrations including Slack, Google Workspace, Mailchimp, DocuSign, Tableau, and MuleSoft, while Keap lists 6 including Gmail, PayPal, and Stripe.
- Both platforms list Zapier as a shared integration.
- Salesforce was founded in 1999, while the article lists Keap's founding date as not available.
Reviewed and updated September 4, 2026
Keap vs Salesforce: CRM Platform Comparison
Sales teams evaluating customer relationship management and sales pipeline tracking tools often narrow their shortlist to Keap and Salesforce. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Keap lists contact management and contact segmentation (tags), while Salesforce lists lead, account, and contact management and opportunity and pipeline tracking. A capability both offer can appear under different names, so read both feature lists below.
Salesforce offers a lower entry point at $25/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Salesforce is The world's leading CRM platform offering a comprehensive suite of sales, service, marketing, and commerce tools. Known for extensive customization, AI-powered insights via Einstein, and a vast ecosystem of third-party integrations through AppExchange.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Starter Suite
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Salesforce Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Starter Suite | $25/mo |
| Pro Suite | $100/mo |
| Enterprise | $175/mo |
| Unlimited | $350/mo |
Source: Salesforce Pricing
Pricing Analysis
Salesforce offers the lower entry point ($25/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Salesforce offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- and 2 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Salesforce Key Features
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace
- Mobile CRM app for iOS and Android
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Salesforce
- Lead, account, and contact management
- Opportunity and pipeline tracking
- Einstein AI-powered analytics and predictions
- Sales forecasting and territory management
- Workflow automation and approval processes
- Customizable dashboards and reports
- AppExchange marketplace
- Mobile CRM app for iOS and Android
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Salesforce Integrations
Salesforce connects with: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Zapier, Tableau, MuleSoft.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Integrations listed only by Salesforce: Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Tableau, MuleSoft.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Salesforce
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Keap | Salesforce |
|---|---|---|
| Starting Price | $299/mo | $25/mo |
| Top Tier Price | $299/mo | $350/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 8 |
| Founded | N/A | 1999 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap and Salesforce both serve the customer relationship management and sales pipeline tracking market. Salesforce offers a more accessible entry point at $25/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Salesforce for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Keap or Salesforce?
- Salesforce has the lower entry price at $25/mo through its Starter Suite plan, compared to Keap's $299/mo single plan. Salesforce's top tier, Unlimited, costs $350/mo, while Keap only offers one pricing tier at $299/mo regardless of feature level.
- What integrations does Keap support?
- Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. This totals 6 integrations, fewer than Salesforce's 8, though the two platforms share Zapier as a common integration.
- What integrations does Salesforce support?
- Salesforce connects with Slack, Google Workspace, Microsoft Outlook, Mailchimp, DocuSign, Zapier, Tableau, and MuleSoft, totaling 8 integrations. Zapier is the only integration shared with Keap.
- Is Keap or Salesforce better for a growing sales team?
- It depends on the team's needs. Keap is recommended for mid-market to enterprise teams with established CRM budgets and growing teams needing scalable contact management, while Salesforce is recommended for budget-conscious teams and organizations with complex tech stacks needing broad integration support.
- How many features does each platform list?
- Both Keap and Salesforce list 8 total features on their own pages. Keap's list includes contact management, contact segmentation, email broadcasts, sales pipeline, appointment scheduler, quotes, invoices, and text marketing, while Salesforce's list includes lead and account management, Einstein AI analytics, and an AppExchange marketplace.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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