Keap vs Salesloft: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and Salesloft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap and Salesloft serve different parts of the sales workflow rather than competing head to head: Keap is a CRM platform for contact management and pipeline tracking priced at $299/mo, while Salesloft is a sales engagement platform for multi-channel outreach and cadence with custom pricing. Many teams run both together rather than choosing one.
Key takeaways
- Keap publishes an entry price of $299/mo starting at 1,500 contacts and 2 users.
- Salesloft uses custom pricing across its Advanced and Elite tiers, requiring buyers to contact sales for quotes.
- Keap lists 8 key features including contact management, contact segmentation via tags, and text marketing.
- Salesloft lists 10 key features including cadence automation, AI call summaries, and AI-driven revenue forecasting.
- Keap integrates with 6 tools including Gmail, Zapier, PayPal, and Stripe, while Salesloft integrates with 12 tools including Salesforce, HubSpot, and Slack, with Gmail being the only integration shared by both.
Reviewed and updated September 4, 2026
Keap vs Salesloft: CRM Platform vs Sales Engagement Platform Comparison
Keap is a CRM platform; Salesloft is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Salesloft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Salesloft lists cadence for building and nurturing sales pipeline and conversation intelligence with ai call summaries.
Keap publishes an entry price of $299/mo; Salesloft uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesloft. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Salesloft is AI-powered revenue workflow platform offering cadence automation, conversation intelligence, deal management, and forecasting to help sales teams drive predictable revenue.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Advanced
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Salesloft Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Advanced | Contact Sales |
| Elite | Contact Sales |
Source: Salesloft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Salesloft offers 2 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Salesloft Key Features
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Salesloft
- Cadence for building and nurturing sales pipeline
- Conversation intelligence with AI call summaries
- Deal pipeline tracking and management
- AI-driven revenue forecasting
- CRM sync with bi-directional updates
- Analytics and team performance reporting
- Coaching and rep scorecards
- Mobile app for on-the-go selling
- Calendaring and meeting scheduling
- Workflow automation and rules engine
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Salesloft Integrations
Salesloft connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Salesloft: Salesforce, HubSpot, Microsoft Dynamics 365, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, Seismic.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Salesloft
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Salesloft |
|---|---|---|
| Starting Price | $299/mo | Contact Sales |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 12 |
| Founded | N/A | 2011 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Salesloft the multi-channel sales outreach and engagement tracking side. Keap publishes an entry price of $299/mo, while Salesloft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Salesloft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Salesloft?
- Keap is a CRM platform built for customer relationship management and sales pipeline tracking, while Salesloft is a sales engagement platform built for multi-channel sales outreach and engagement tracking. They address different parts of the sales workflow rather than being direct substitutes for each other.
- How much does Keap cost compared to Salesloft?
- Keap publishes an entry price of $299/mo starting at 1,500 contacts and 2 users. Salesloft uses custom pricing across its Advanced and Elite tiers, meaning buyers must contact sales for a quote, so the two cannot be directly compared on list price.
- Can I use Keap and Salesloft together?
- Yes, many teams run one of each since they serve different needs. Keap handles organizing contacts, tracking deals, and forecasting revenue, while Salesloft coordinates outreach across email, phone, and social channels.
- What integrations do Keap and Salesloft support?
- Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. Salesloft connects with Salesforce, HubSpot, Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Drift, Vidyard, Zoom, Slack, Highspot, and Seismic. Gmail is the only integration both platforms share.
- Which tool is better for sales forecasting and coaching features?
- Salesloft lists AI-driven revenue forecasting, coaching and rep scorecards, and analytics with team performance reporting among its 10 key features. Keap's key features focus instead on contact management, sales pipeline, appointment scheduling, quotes, and invoices.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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