Keap vs Salestools: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and Salestools (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Keap (CRM platform) and Salestools (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Keap vs Salestools: CRM Platform vs Sales Engagement Platform Comparison
Keap is a CRM platform; Salestools is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Salestools is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Salestools lists ai sales agents and prospector.
Salestools offers a lower entry point at $79/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salestools. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Salestools is AI SDR platform where agents prospect, research and book meetings across email and LinkedIn on top of a 400M+ contact database, with unlimited mailboxes and warmup, LinkedIn automation and an AutoPilot AI SDR included in every seat, and two-way Salesforce and HubSpot sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Starter
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Salestools Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $79/mo | Per seat; up to 3 seats; 1,000 data credits / seat / mo; 1 LinkedIn account / seat | Unlimited email sending (fair use); unlimited mailboxes & warmup |
| Growth | $129/mo | Per seat; up to 10 seats; 3,000 data credits / seat / mo; AutoPilot AI SDR with 300 managed prospects / seat | Unlimited email sending (fair use); unlimited mailboxes & warmup |
| Scale | $199/mo | Per seat; up to 25 seats; 10,000 data credits / seat / mo; AutoPilot with 1,000 managed prospects / seat; 3 LinkedIn accounts / seat | Unlimited email sending (fair use); unlimited mailboxes & warmup |
| Enterprise | Contact Sales | Unlimited seats; custom data credits and LinkedIn accounts | Dedicated infra and SLA |
Source: Salestools Pricing
Pricing Analysis
Salestools offers the lower entry point ($79/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Salestools offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- AI Sales Agents
- Prospector
- Unlimited mailboxes & warmup, free
- LinkedIn automation
- AutoPilot AI SDR
- CoPilot mode
- and 3 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Salestools Key Features
- AI Sales Agents
- Prospector
- Unlimited mailboxes & warmup, free
- LinkedIn automation
- AutoPilot AI SDR
- CoPilot mode
- Autonomous replies & meeting booking
- API, webhooks & deliverability monitoring
- Every buying signal
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Salestools
- AI Sales Agents
- Prospector
- Unlimited mailboxes & warmup, free
- LinkedIn automation
- AutoPilot AI SDR
- CoPilot mode
- Autonomous replies & meeting booking
- API, webhooks & deliverability monitoring
- Every buying signal
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Salestools Integrations
Salestools connects with: Salesforce, HubSpot, Clay, Slack, Gmail, LinkedIn.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Salestools: Salesforce, HubSpot, Clay, Slack, LinkedIn.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Salestools
- Teams that need a wide feature set (9 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Keap | Salestools |
|---|---|---|
| Starting Price | $299/mo | $79/mo |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 9 |
| Integrations | 6 | 6 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Salestools the multi-channel sales outreach and engagement tracking side. Salestools offers a more accessible entry point at $79/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Salestools for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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