Keap vs Twenty: CRM Platform Comparison

Keap vs Twenty: CRM Platform Comparison

Finding the right CRM platform can directly impact your revenue pipeline. Keap and Twenty both aim to solve the same core problem (organizing contacts, tracking deals, and forecasting revenue), yet they approach it differently. Let's break down the specifics.

The Quick Answer

By each vendor's own wording, Keap lists contact management and contact segmentation (tags), while Twenty lists full customization and ai agents with custom skills. A capability both offer can appear under different names, so read both feature lists below.

Twenty offers a lower entry point at $9/mo compared to Keap at $299/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

Twenty is Twenty is an open source CRM with full customization, AI agents with custom skills, workflows and email and calendar sync, offered as a hosted product priced per user per month. An Enterprise tier is quoted per year.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$299/moKeap entry plan

Keap

$9/moTwenty entry plan

Pro

Keap Pricing (as of September 2026)

Source: Keap Pricing

Twenty Pricing (as of September 2026)

Source: Twenty Pricing

Pricing Analysis

Twenty offers the lower entry point ($9/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Twenty offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

Features Breakdown

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

Twenty lists

• Full customization
• AI agents with custom skills
• Workflows
• Emails and calendar sync
• Folder and label import
• Email sharing
• and 2 more listed below

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Twenty Key Features

• Full customization
• AI agents with custom skills
• Workflows
• Emails and calendar sync
• Folder and label import
• Email sharing
• Two-factor authentication
• User roles and field-level permissions

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Listed only by Twenty

• Full customization
• AI agents with custom skills
• Workflows
• Emails and calendar sync
• Folder and label import
• Email sharing
• Two-factor authentication
• User roles and field-level permissions

Integration Ecosystem

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Twenty Integrations

Twenty connects with: .

Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Organizations with complex tech stacks needing broad integration support (6 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for Twenty

• Budget-conscious teams looking for an affordable CRM platform
• Enterprise buyers who prefer custom pricing and dedicated support
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Keap and Twenty both serve the customer relationship management and sales pipeline tracking market. Twenty offers a more accessible entry point at $9/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Keap and Twenty for current information.