Keap vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Compare Keap (CRM platform) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Keap is a CRM platform built for contact management, sales pipeline tracking, and revenue forecasting, priced at $299 per month for a single plan starting at 1,500 contacts. Unify is a sales engagement platform for multi-channel outreach across email, social messaging, and dialer, starting free. Many teams run both together rather than choosing one.
Key takeaways
- Keap costs $299 per month for a single plan starting at 1,500 contacts and 2 users, according to Keap's pricing page.
- Unify has four pricing tiers: Free, Base at $20 per month, Pro at $60 per month, and Business at custom pricing.
- Unify's Free tier offers limited credits for up to 3 seats, while Base and Pro tiers offer unlimited seats with 800 and 2,400 credits per seat per month.
- Keap lists 8 features including contact management, sales pipeline, and invoices, while Unify lists 10 features including AI copywriting, signal-triggered automations, and a dialer in beta.
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, while Unify integrates with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook, with Gmail being the only shared integration.
Reviewed and updated September 5, 2026
Keap vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Keap (CRM platform) and Unify (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Keap is a CRM platform for customer relationship management and sales pipeline tracking; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Keap lists contact management and contact segmentation (tags), and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Unify offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Keap is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Keap
Free
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Unify offers the lower entry point ($0/mo vs $299/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Unify offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Unify includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Gmail.
Integrations listed only by Keap: Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Unify: HubSpot, Salesforce, Slack, Microsoft Outlook.
Use Case Recommendations
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Keap | Unify |
|---|---|---|
| Starting Price | $299/mo | Free |
| Top Tier Price | $299/mo | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 6 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Keap serves the customer relationship management and sales pipeline tracking side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. Unify offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Keap and Unify for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Keap and Unify?
- Keap is a CRM platform focused on contact management, sales pipeline tracking, and revenue forecasting, while Unify is a sales engagement platform focused on multi-channel outreach across email, social messaging, and dialer. Keap combines marketing automation, appointments, quotes, and invoicing, while Unify pairs B2B data and intent signals with sequencing and AI copywriting.
- How much does Keap cost compared to Unify?
- Keap costs $299 per month for its single plan, which starts at 1,500 contacts and 2 users. Unify starts free with limited credits for up to 3 seats, then offers Base at $20 per month and Pro at $60 per month, both with unlimited seats, plus a custom Business tier.
- Can Keap and Unify be used together?
- Yes, the article notes that many teams run one of each since the two platforms serve different core jobs. Keap handles organizing contacts, tracking deals, and forecasting revenue, while Unify coordinates outreach across email, phone, and social channels.
- Which tool is better for budget-conscious teams?
- Unify is positioned as the better fit for budget-conscious teams since it offers a free entry tier compared to Keap's $299 per month plan. Unify also provides four pricing tiers, giving more granularity as a team scales, compared to Keap's single plan.
- What integrations do Keap and Unify support?
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. Unify integrates with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook. Gmail is the only integration both platforms share according to their respective integration lists.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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