Kommo vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Compare Kommo (CRM platform) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Kommo is a CRM platform for pipeline tracking and unified inbox messaging, starting at $25 per month. Unify is a sales engagement platform for multi-channel outreach with AI copywriting and signal-triggered automations, starting free. Teams needing pipeline and contact management choose Kommo, teams needing multi-channel sequencing choose Unify, and many run both together.
Key takeaways
- Kommo's Base plan costs $25 per month and includes 2,500 leads per user with 750 AI credits per user per month.
- Kommo's Pro plan costs $45 per month and includes 10,000 leads per user with 2,250 AI credits per user per month.
- Unify's free tier supports up to 3 seats with limited credits, while its Base plan costs $20 per month for 800 credits per seat.
- Unify's Pro plan costs $60 per month and includes 2,400 credits per seat per month with unlimited seats.
- Both platforms integrate with Slack and Gmail, though Kommo also connects with WhatsApp Business and TikTok while Unify also connects with HubSpot and Salesforce.
Reviewed and updated September 4, 2026
Kommo vs Unify: CRM Platform vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Kommo, a CRM platform for customer relationship management and sales pipeline tracking, against Unify, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Kommo is a CRM platform for customer relationship management and sales pipeline tracking; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Kommo lists sales pipelines and unified inbox, and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Unify offers a lower entry point at $0/mo compared to Kommo at $25/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Kommo is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
Kommo is Kommo is an AI-powered CRM built for messenger-based sales, with sales pipelines, a unified inbox across WhatsApp, Instagram and other channels, and AI reply and task suggestions. Plans are per user with lead and AI credit allowances and channel limits.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Base
Free
Kommo Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Base | $25/mo | 2,500 leads per user; 750 AI credits per user/month |
| Advanced | $35/mo | 5,000 leads per user; 1,250 AI credits per user/month |
| Pro | $45/mo | 10,000 leads per user; 2,250 AI credits per user/month |
| Enterprise | Contact Sales | - |
Source: Kommo Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Unify offers the lower entry point ($0/mo vs $25/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Unify includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- and 5 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Kommo Key Features
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Kommo
- Sales pipelines
- Unified inbox
- Dashboard
- Calendar
- AI reply suggestions
- AI task suggestions
- AI summaries
- AI writing assistance
- Booking page and scheduling link
- Dynamic segments and audience sync to ad platforms
- Sales and marketing analytics
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Kommo Integrations
Kommo connects with: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, Slack, CloudTalk, Gmail, Google Calendar, Google Sheets.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Slack, Gmail.
Integrations listed only by Kommo: WhatsApp Business, TikTok, Facebook Messenger, Instagram, Zapier, Calendly, Mailchimp, Make, Dropbox, Typeform, Telegram, Viber, Twilio, RingCentral, Wufoo, ActiveCampaign, Zendesk, Google Ads, Google Analytics, Jotform, Shopify, CloudTalk, Google Calendar, Google Sheets.
Integrations listed only by Unify: HubSpot, Salesforce, Microsoft Outlook.
Use Case Recommendations
Best Fit for Kommo
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (11 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (26 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Kommo | Unify |
|---|---|---|
| Starting Price | $25/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 11 | 10 |
| Integrations | 26 | 5 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Kommo serves the customer relationship management and sales pipeline tracking side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. Unify offers a more accessible entry point, while Kommo starts at $25/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Kommo and Unify for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Kommo and Unify?
- Kommo is a CRM platform built for pipeline tracking and a unified messaging inbox, while Unify is a sales engagement platform built for multi-channel outreach and engagement tracking. Kommo centers on organizing contacts and deals, Unify centers on coordinating outreach across email, phone, and social channels. Many teams use both together to cover the full workflow.
- How much does Kommo cost compared to Unify?
- Kommo's entry Base plan costs $25 per month with 2,500 leads per user and 750 AI credits per user monthly. Unify offers a free tier with limited credits for up to 3 seats, plus a $20 per month Base plan with 800 credits per seat. Unify has the lower entry point overall.
- Does Kommo or Unify have a free plan?
- Unify offers a free tier that includes limited credits and supports up to 3 seats. Kommo does not list a free plan, its lowest tier, Base, starts at $25 per month with 2,500 leads per user and 750 AI credits per user per month.
- What integrations do Kommo and Unify share?
- Kommo and Unify both integrate with Slack and Gmail. Beyond that, Kommo connects with a wider range of tools including WhatsApp Business, TikTok, Instagram, and Zapier, while Unify connects with HubSpot, Salesforce, and Microsoft Outlook.
- Which tool is better for outbound sales, Kommo or Unify?
- Unify is built specifically for multi-channel sales outreach, offering sequences across email, social messaging, and a dialer, plus AI copywriting and signal-triggered automations. Kommo is built for organizing contacts, tracking deals, and forecasting revenue rather than outbound sequencing. Teams needing both often run Kommo and Unify together.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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