Lead411 vs Ocean.io: Data Enrichment Tool Comparison
Compare Lead411 and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Lead411 starts at $49/mo with a 10-feature list including verified emails, direct dials, and Bombora intent data, while Ocean.io uses usage-based credit pricing with 8 listed features including AI-powered lookalike filters and waterfall enrichment across 16+ data sources. Lead411 suits budget-conscious teams needing broad integrations, Ocean.io suits enterprise buyers preferring custom pricing.
Key takeaways
- Lead411 publishes an entry price of $49/mo for its Spark plan, offering 1000 exports per month.
- Lead411's Ignite plan costs $150/mo for 1000+ exports per month.
- Ocean.io uses usage-based pricing with four tiers, ranging from a minimum of 750 credits on the monthly subscription to a maximum of 60,000 credits on the yearly subscription.
- Lead411 lists 10 features and 8 integrations, including Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, and Make.
- Ocean.io lists 8 features and 4 integrations, including HubSpot, Pipedrive, Salesforce, and Clay.
Reviewed and updated September 5, 2026
Lead411 vs Ocean.io: Data Enrichment Tool Comparison
Lead411 and Ocean.io compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, Lead411 lists verified emails and direct dials and bombora intent data, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
Lead411 publishes an entry price of $49/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Lead411 is B2B lead intelligence platform with verified emails, direct dials, growth intent data, and unlimited search capabilities.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Spark
Subscription (Yearly)
Lead411 Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Spark | $49/mo | 1000 Exports / Month |
| Ignite | $150/mo | 1000+ Exports / Month |
Source: Lead411 Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to Lead411's 2, giving you more granularity as you scale.
Features Breakdown
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- and 4 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Lead411 Key Features
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lead411
- Verified emails and direct dials
- Bombora intent data
- Growth intent signals
- Unlimited email views
- Chrome extension for LinkedIn
- CRM enrichment
- Advanced search filters
- Sales intelligence alerts
- CSV export
- 7-day free trial with 50 leads
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Lead411 Integrations
Lead411 connects with: Salesforce, HubSpot, Zoho CRM, Pipedrive, Outreach, SalesLoft, Zapier, Make.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Lead411: Zoho CRM, Outreach, SalesLoft, Zapier, Make.
Integrations listed only by Ocean.io: Clay.
Use Case Recommendations
Best Fit for Lead411
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Lead411 | Ocean.io |
|---|---|---|
| Starting Price | $49/mo | Usage-based |
| Top Tier Price | $150/mo | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 4 |
| Founded | 2001 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lead411 and Ocean.io both serve the B2B lead data and contact enrichment market. Lead411 publishes an entry price of $49/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lead411 and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- How much does Lead411 cost compared to Ocean.io?
- Lead411 has a published entry price of $49/mo for its Spark plan and $150/mo for its Ignite plan. Ocean.io uses usage-based pricing across four tiers, including yearly and monthly subscriptions and a pay-as-you-go option, so the two cannot be directly compared on list price.
- What features does Lead411 offer that Ocean.io doesn't list?
- Lead411 lists verified emails and direct dials, Bombora intent data, growth intent signals, unlimited email views, a Chrome extension for LinkedIn, CRM enrichment, advanced search filters, sales intelligence alerts, CSV export, and a 7-day free trial with 50 leads. These appear only on Lead411's own feature list.
- What features does Ocean.io offer that Lead411 doesn't list?
- Ocean.io lists AI-powered lookalike filters, waterfall enrichment across 16+ data sources, double email verification including catch-alls, direct phone numbers, a Chrome extension, unlimited seats, free exports, and API access. These appear only on Ocean.io's own feature list.
- Which integrations do Lead411 and Ocean.io have in common?
- Both tools integrate with Salesforce, HubSpot, and Pipedrive. Lead411 additionally connects with Zoho CRM, Outreach, SalesLoft, Zapier, and Make, while Ocean.io additionally connects with Clay.
- Which tool is better for enterprise teams versus budget-conscious teams?
- Lead411 is recommended for budget-conscious teams looking for an affordable enrichment tool with a wide feature set of 10 capabilities and broad integration support across 8 integrations. Ocean.io is recommended for enterprise buyers who prefer custom pricing and dedicated support, as well as revenue operations and marketing teams.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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