LeadIQ vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare LeadIQ (data enrichment tool) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
LeadIQ is a data enrichment tool for B2B contact data that offers a free plan and a $200/mo Pro tier, while PersistIQ is a sales engagement platform for multi-channel outreach with custom pricing on every tier. Teams needing accurate contact data should pick LeadIQ; teams coordinating email, phone, and social outreach should pick PersistIQ.
Key takeaways
- LeadIQ offers a free entry plan with 1 user and 50 credits, while PersistIQ requires contacting sales for all pricing tiers.
- LeadIQ's Pro plan costs $200/mo starting from 1,500 credits per month.
- LeadIQ lists 10 features and 8 integrations, compared to PersistIQ's 8 features and 7 integrations.
- LeadIQ offers a 30-day free trial, while PersistIQ offers a 14-day free trial.
- Both platforms integrate with Salesforce, HubSpot, Gmail, and Zapier.
Reviewed and updated September 2, 2026
LeadIQ vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
LeadIQ (data enrichment tool) and PersistIQ (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
LeadIQ is a data enrichment tool for B2B lead data and contact enrichment; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, LeadIQ lists scribe ai email personalization and champion tracking for job changes, and PersistIQ lists multi-channel sales outreach and prospecting.
LeadIQ publishes an entry price of $0/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, LeadIQ is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
LeadIQ is B2B prospecting platform with AI-powered email personalization (Scribe), champion tracking, and one-click CRM capture.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
All plans
LeadIQ Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 1 User/50 Credits |
| Pro | $200/mo | From 1,500 credits/month (credit slider) |
| Enterprise | Contact Sales | Custom |
Source: LeadIQ Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadIQ offers 3 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
LeadIQ includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- and 4 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
LeadIQ Key Features
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadIQ
- Scribe AI email personalization
- Champion tracking for job changes
- One-click CRM capture
- Verified work emails and mobile numbers
- Account and contact discovery
- LinkedIn Sales Navigator integration
- AI-powered account prioritization
- Salesforce and HubSpot data sync
- Sequence integration (Outreach, SalesLoft)
- 30-day free trial
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
LeadIQ Integrations
LeadIQ connects with: Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, Zapier.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Gmail, Zapier.
Integrations listed only by LeadIQ: Outreach, SalesLoft, Gong, LinkedIn Sales Navigator.
Integrations listed only by PersistIQ: Copper, Pipedrive, Outlook.
Use Case Recommendations
Best Fit for LeadIQ
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | LeadIQ | PersistIQ |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 7 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadIQ serves the B2B lead data and contact enrichment side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. LeadIQ publishes an entry price (a free tier), while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadIQ and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadIQ and PersistIQ?
- LeadIQ is a data enrichment tool for B2B lead data and contact enrichment, while PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. LeadIQ is built for finding accurate contact data, while PersistIQ is built for coordinating outreach across email, phone, and social channels.
- How much does LeadIQ cost?
- LeadIQ offers a free plan with 1 user and 50 credits, a Pro plan at $200/mo starting from 1,500 credits per month, and a custom-priced Enterprise plan. This gives LeadIQ three pricing tiers total, letting teams start free and scale up as needs grow.
- How much does PersistIQ cost?
- PersistIQ uses custom pricing for all of its plans, so there is no published list price. You need to contact PersistIQ's sales team directly to get a quote based on your usage needs.
- Can LeadIQ and PersistIQ be used together?
- Yes, many teams run both tools together since LeadIQ handles data enrichment and PersistIQ handles outreach execution. Both platforms integrate with Salesforce, HubSpot, Gmail, and Zapier, which makes it easier to connect data between them in a shared stack.
- What integrations does each platform support?
- LeadIQ connects with Salesforce, HubSpot, Outreach, SalesLoft, Gong, LinkedIn Sales Navigator, Gmail, and Zapier. PersistIQ connects with Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, and Zapier. Salesforce, HubSpot, Gmail, and Zapier are shared between both tools.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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