LeadMagic vs Ocean.io: Data Enrichment Tool Comparison
Compare LeadMagic and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
LeadMagic and Ocean.io are both B2B contact data and enrichment platforms, but they differ in pricing model and integration breadth. LeadMagic publishes fixed monthly plans starting at $49.99 for 2,000 credits, while Ocean.io uses usage-based credit pricing with a yearly subscription minimum of 9,000 credits. LeadMagic also connects to more tools, including Smartlead and Apollo.
Key takeaways
- LeadMagic's entry-level Basic plan costs $49.99 per month and includes 2,000 monthly credits with no rollover.
- Ocean.io's yearly subscription plan requires a minimum of 9,000 credits and allows a maximum of 60,000, valid for 12 months.
- LeadMagic offers 6 pricing tiers, from Basic to Enterprise, while Ocean.io offers 4 tiers.
- LeadMagic integrates with 10 platforms including Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, and Apollo, while Ocean.io integrates with 4 platforms including HubSpot and Pipedrive.
- Salesforce and Clay are the only integrations listed by both LeadMagic and Ocean.io.
Reviewed and updated September 5, 2026
LeadMagic vs Ocean.io: Data Enrichment Tool Comparison
LeadMagic and Ocean.io compete head-to-head in the B2B lead data and contact enrichment space. This guide compares their pricing tiers, feature sets, and integration ecosystems to help you make a confident decision.
The Quick Answer
By each vendor's own wording, LeadMagic lists email finder and mobile finder, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
LeadMagic publishes an entry price of $49.99/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Subscription (Yearly)
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to Ocean.io's 4, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce, Clay.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, Slack, n8n, Make, Apollo.
Integrations listed only by Ocean.io: HubSpot, Pipedrive.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | LeadMagic | Ocean.io |
|---|---|---|
| Starting Price | $49.99/mo | Usage-based |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic and Ocean.io both serve the B2B lead data and contact enrichment market. LeadMagic publishes an entry price of $49.99/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main pricing difference between LeadMagic and Ocean.io?
- LeadMagic publishes a fixed entry price of $49.99 per month for 2,000 monthly credits, making its costs predictable and easy to compare. Ocean.io instead uses usage-based pricing across yearly, monthly, and pay-as-you-go plans, so its cost depends on credit volume rather than a flat listed rate.
- Which tool has more integrations, LeadMagic or Ocean.io?
- LeadMagic has more listed integrations, connecting with 10 platforms including Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, and Apollo. Ocean.io connects with 4 platforms: HubSpot, Pipedrive, Salesforce, and Clay. Salesforce and Clay are the only integrations shared by both tools.
- Does LeadMagic or Ocean.io have more pricing tiers?
- LeadMagic offers 6 pricing tiers, from its $49.99 Basic plan up to a custom Enterprise plan, giving buyers more granularity as they scale. Ocean.io offers 4 tiers, all built around usage-based credit pricing rather than fixed monthly rates.
- What credit limits does Ocean.io's yearly plan have?
- Ocean.io's yearly subscription plan requires a minimum of 9,000 credits and allows a maximum of 60,000 credits, and those credits stay valid for 12 months. This differs from its monthly subscription, which has a minimum of 750 credits and a maximum of 5,000, valid for 6 months.
- Is LeadMagic a good fit for budget-conscious teams?
- Yes, the article lists budget-conscious teams looking for an affordable data enrichment tool as one of the best-fit use cases for LeadMagic. It also notes LeadMagic suits organizations with complex tech stacks that need broad integration support across its 10 listed integrations.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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