LeadMagic vs Outreach: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare LeadMagic (data enrichment tool) and Outreach (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
LeadMagic is a data enrichment tool for finding and verifying B2B contact data, with an entry plan of $49.99/mo covering 2,000 monthly credits. Outreach is a sales engagement platform for multi-channel sequencing and deal tracking, priced only through a custom sales quote. The two tools serve different jobs, and many teams run both together in the same stack.
Key takeaways
- LeadMagic's Basic plan costs $49.99/mo and includes 2,000 monthly credits with no rollover, while search and export are not included at that tier.
- Outreach's only listed plan, Amplify Essentials, requires contacting sales and includes 10,000 AI Credits.
- LeadMagic publishes 6 pricing tiers ranging from Basic to Enterprise, while Outreach's pricing page lists only 1 tier.
- LeadMagic and Outreach both integrate with Salesforce and Slack, while LeadMagic also connects with Smartlead, Instantly, and Clay.
- LeadMagic lists Email Finder and Mobile Finder as key features, while Outreach lists Multi-Channel Engagement and Sequences and AI-powered email generation and optimization.
Reviewed and updated September 2, 2026
LeadMagic vs Outreach: Data Enrichment Tool vs Sales Engagement Platform Comparison
LeadMagic (data enrichment tool) and Outreach (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
LeadMagic is a data enrichment tool for B2B lead data and contact enrichment; Outreach is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, LeadMagic lists email finder and mobile finder, and Outreach lists multi-channel engagement and sequences and ai-powered email generation and optimization.
LeadMagic publishes an entry price of $49.99/mo; Outreach uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, LeadMagic is the one built for it; for coordinating outreach across email, phone, and social channels, that is Outreach. Many teams run one of each.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Outreach is Enterprise sales engagement platform with multi-channel sequences, AI-powered deal insights, revenue forecasting, and conversation intelligence for scaling outbound sales teams.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Amplify Essentials
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Outreach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Amplify Essentials | Contact Sales | 10,000 AI Credits |
Source: Outreach Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to Outreach's 1, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- and 4 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Outreach Key Features
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Outreach
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Outreach Integrations
Outreach connects with: Salesforce, Microsoft Dynamics 365, HubSpot, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, Slack.
Shared Integrations
Both tools integrate with: Salesforce, Slack.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Clay, Apollo.
Integrations listed only by Outreach: Microsoft Dynamics 365, HubSpot, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Outreach
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | LeadMagic | Outreach |
|---|---|---|
| Starting Price | $49.99/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 12 |
| Founded | N/A | 2014 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic serves the B2B lead data and contact enrichment side of an outbound stack and Outreach the multi-channel sales outreach and engagement tracking side. LeadMagic publishes an entry price of $49.99/mo, while Outreach uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Outreach for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between LeadMagic and Outreach?
- LeadMagic is a data enrichment tool built for finding and verifying B2B lead data such as emails and mobile numbers, delivered through CSV, API, and integrations. Outreach is a sales engagement platform built for coordinating multi-channel outreach across email, phone, and social with sequences, deal insights, and conversation intelligence. They solve different parts of the outbound workflow.
- How much does LeadMagic cost?
- LeadMagic's Basic plan starts at $49.99/mo with 2,000 monthly credits and no rollover, and search and export are not included at that tier. Higher tiers include Essential at $99/mo, Growth at $249/mo, Professional at $499/mo, and Ultimate at $849/mo, with an Enterprise tier available on request for custom volume.
- How much does Outreach cost?
- Outreach does not publish list pricing. Its only listed plan, Amplify Essentials, requires contacting the sales team for a quote and includes 10,000 AI Credits, so exact costs depend on the buyer's usage needs.
- Can LeadMagic and Outreach be used together?
- Yes, the article notes that many teams run one of each tool since they serve different jobs. LeadMagic can be used to find and verify contact data for target accounts, while Outreach handles coordinating the resulting outreach across email, phone, and social channels.
- Which integrations do LeadMagic and Outreach have in common?
- LeadMagic and Outreach both integrate with Salesforce and Slack. Beyond those shared integrations, LeadMagic connects with tools like Smartlead, Instantly, Email Bison, Zapier, n8n, Make, Clay, and Apollo, while Outreach connects with tools like Microsoft Dynamics 365, HubSpot, Gmail, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, and Zoom.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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