LeadMagic vs Overloop AI: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare LeadMagic (data enrichment tool) and Overloop AI (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
LeadMagic is a data enrichment tool for B2B lead data and contact enrichment, priced from $49.99 per month, while Overloop AI is a sales engagement platform for multi-channel outreach and engagement tracking, priced from $69 per month. LeadMagic focuses on finding verified contact data, and Overloop AI focuses on coordinating outreach across email, phone, and social channels, so many teams use both together.
Key takeaways
- LeadMagic's Basic plan starts at $49.99 per month with 2,000 monthly credits and no rollover, while search and export are not included at that tier.
- Overloop AI's Starter plan starts at $69 per month with 250 credits per user, one email account per user, and 3 campaigns.
- LeadMagic offers 6 pricing tiers (Basic through Enterprise), compared to Overloop AI's 3 tiers (Starter, Growth, Enterprise).
- LeadMagic and Overloop AI both integrate with Salesforce, Zapier, and Slack, while LeadMagic also connects to Smartlead, Instantly, Email Bison, n8n, Make, Clay, and Apollo, and Overloop AI also connects to HubSpot, Pipedrive, Calendly, Gmail, and Outlook.
- Overloop AI lists a 450M+ B2B contact database and AI-powered campaigns, while LeadMagic lists an email finder, mobile finder, and waterfall enrichment among its features.
Reviewed and updated September 2, 2026
LeadMagic vs Overloop AI: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh LeadMagic, a data enrichment tool for B2B lead data and contact enrichment, against Overloop AI, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
LeadMagic is a data enrichment tool for B2B lead data and contact enrichment; Overloop AI is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, LeadMagic lists email finder and mobile finder, and Overloop AI lists ai-powered campaigns and 450m+ prospects database.
LeadMagic offers a lower entry point at $49.99/mo compared to Overloop AI at $69/mo.
If your priority is finding accurate contact data for target accounts, LeadMagic is the one built for it; for coordinating outreach across email, phone, and social channels, that is Overloop AI. Many teams run one of each.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
Overloop AI is Sales prospecting platform that finds verified B2B contacts and runs personalized email and social outreach campaigns. Includes a 450M+ B2B contact database, an email finder and verifier, and AI-written campaigns and follow-ups.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Starter
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Overloop AI Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Starter | $69/mo | 250 credits per month per user | 1 email account per user; 3 campaigns |
| Growth | $99/mo | 500 credits per month per user | 3 email accounts per user; 10 campaigns |
| Enterprise | Contact Sales | 1,000 credits per month per user | Unlimited email accounts; Unlimited campaigns |
Source: Overloop AI Pricing
Pricing Analysis
LeadMagic is more affordable at the entry level ($49.99/mo vs $69/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Overloop AI's 3, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- and 4 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Overloop AI Key Features
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by Overloop AI
- AI-powered campaigns
- 450M+ prospects database
- Verified Email Addresses
- Smart multichannel campaigns (Email + social)
- AI-powered Outreach Followups
- Email Finder & Verifier
- Chrome Extension for LinkedIn
- Conversations Inbox
- Email Warmup
- REST API
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Overloop AI Integrations
Overloop AI connects with: HubSpot, Salesforce, Pipedrive, Zapier, Slack, Calendly, Gmail, Outlook.
Shared Integrations
Both tools integrate with: Salesforce, Zapier, Slack.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, n8n, Make, Clay, Apollo.
Integrations listed only by Overloop AI: HubSpot, Pipedrive, Calendly, Gmail, Outlook.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Overloop AI
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | LeadMagic | Overloop AI |
|---|---|---|
| Starting Price | $49.99/mo | $69/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 10 | 8 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic serves the B2B lead data and contact enrichment side of an outbound stack and Overloop AI the multi-channel sales outreach and engagement tracking side. LeadMagic offers a more accessible entry point at $49.99/mo, while Overloop AI starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and Overloop AI for current information.
Frequently asked questions.
Frequently asked questions- Is LeadMagic cheaper than Overloop AI?
- Yes, LeadMagic's entry plan costs $49.99 per month compared to Overloop AI's $69 per month entry plan. LeadMagic also offers 6 pricing tiers versus Overloop AI's 3, giving more granularity as usage scales.
- What is the main difference between LeadMagic and Overloop AI?
- LeadMagic is a data enrichment tool for B2B lead data and contact enrichment, offering things like an email finder, mobile finder, and waterfall enrichment. Overloop AI is a sales engagement platform for multi-channel outreach, offering AI-powered campaigns and a 450M+ prospects database.
- Do LeadMagic and Overloop AI integrate with each other or share any tools?
- The article does not state a direct integration between LeadMagic and Overloop AI, but both connect to Salesforce, Zapier, and Slack. LeadMagic separately connects to tools like Smartlead, Instantly, and Clay, while Overloop AI connects to HubSpot, Pipedrive, Calendly, Gmail, and Outlook.
- Should I use LeadMagic or Overloop AI for my sales team?
- Use LeadMagic if the priority is finding accurate contact data for target accounts, and use Overloop AI if the priority is coordinating outreach across email, phone, and social channels. According to the article, many teams run one of each to cover both needs.
- How many pricing plans does each tool offer?
- LeadMagic offers 6 pricing tiers: Basic, Essential, Growth, Professional, Ultimate, and Enterprise. Overloop AI offers 3 tiers: Starter, Growth, and Enterprise, with Enterprise pricing requiring direct contact with sales for both vendors.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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