LeadMagic vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare LeadMagic (data enrichment tool) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
LeadMagic is a data enrichment tool for B2B contact data such as email and mobile finding, while PersistIQ is a sales engagement platform for multi-channel outreach sequences across email, phone, and social. LeadMagic starts at $49.99/mo with six pricing tiers; PersistIQ uses custom, contact-sales pricing across all its plans. Many teams use both together rather than choosing one.
Key takeaways
- LeadMagic's entry plan is $49.99/mo for 2,000 monthly credits, with no rollover and search and export not included at that tier.
- PersistIQ publishes only one pricing option, Contact Sales, across all of its plans.
- LeadMagic offers 6 pricing tiers compared to PersistIQ's 1, giving more granularity as usage scales.
- LeadMagic integrates with 10 named tools including Smartlead, Instantly, Clay, and Apollo, while PersistIQ integrates with 7 named tools including HubSpot, Pipedrive, and Copper.
- Salesforce and Zapier are the only integrations both LeadMagic and PersistIQ list in common.
Reviewed and updated September 2, 2026
LeadMagic vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
LeadMagic is a data enrichment tool; PersistIQ is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
LeadMagic is a data enrichment tool for B2B lead data and contact enrichment; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, LeadMagic lists email finder and mobile finder, and PersistIQ lists multi-channel sales outreach and prospecting.
LeadMagic publishes an entry price of $49.99/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, LeadMagic is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
All plans
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
LeadMagic offers 6 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Features Breakdown
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Salesforce, Zapier.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, n8n, Make, Clay, Apollo.
Integrations listed only by PersistIQ: Copper, Pipedrive, HubSpot, Gmail, Outlook.
Use Case Recommendations
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | LeadMagic | PersistIQ |
|---|---|---|
| Starting Price | $49.99/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
LeadMagic serves the B2B lead data and contact enrichment side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. LeadMagic publishes an entry price of $49.99/mo, while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit LeadMagic and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between LeadMagic and PersistIQ?
- LeadMagic is a data enrichment tool focused on B2B lead data and contact enrichment, such as finding verified emails and mobile numbers. PersistIQ is a sales engagement platform focused on multi-channel outreach, building prospect lists, and automating email, call, and task sequences. They solve different parts of the sales workflow rather than competing directly.
- How much does LeadMagic cost compared to PersistIQ?
- LeadMagic publishes an entry price of $49.99/mo for its Basic plan with 2,000 monthly credits. PersistIQ does not publish pricing and lists Contact Sales for all of its plans, so the two cannot be directly compared on list price.
- Can I use LeadMagic and PersistIQ together?
- Yes, the article notes that many teams run one of each since they serve different needs: LeadMagic for finding accurate contact data on target accounts, and PersistIQ for coordinating outreach across email, phone, and social channels once that data is in hand.
- Which integrations do LeadMagic and PersistIQ have in common?
- LeadMagic and PersistIQ both integrate with Salesforce and Zapier. Beyond that, LeadMagic separately connects with tools like Smartlead, Instantly, Clay, and Apollo, while PersistIQ separately connects with tools like HubSpot, Pipedrive, Copper, Gmail, and Outlook.
- Who is PersistIQ best suited for?
- PersistIQ is best suited for SDR teams running multi-channel outreach sequences, sales managers tracking team engagement metrics, revenue teams coordinating email, phone, and social touches, and enterprise buyers who prefer custom pricing with dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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