Luru vs Twenty: Sales Engagement Platform vs CRM Platform Comparison
Compare Luru (sales engagement platform) and Twenty (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Luru (sales engagement platform) and Twenty (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Luru vs Twenty: Sales Engagement Platform vs CRM Platform Comparison
Luru is a sales engagement platform; Twenty is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Luru is a sales engagement platform for multi-channel sales outreach and engagement tracking; Twenty is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Luru lists automated precision prospecting and prospect research, and Twenty lists full customization and ai agents with custom skills.
Twenty offers a lower entry point at $9/mo compared to Luru at $500/mo.
If your priority is coordinating outreach across email, phone, and social channels, Luru is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Twenty. Many teams run one of each.
Understanding the Core Difference
Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.
Twenty is Twenty is an open source CRM with full customization, AI agents with custom skills, workflows and email and calendar sync, offered as a hosted product priced per user per month. An Enterprise tier is quoted per year.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Standard
Pro
Luru Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Standard | $500/mo | Up to 1000 contacts / month / agent | Domain setup, mailbox setup and email warm-up included; no send figure published |
Source: Luru Pricing
Twenty Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $9/mo |
| Organization | $19/mo |
| Enterprise | Contact Sales |
Source: Twenty Pricing
Pricing Analysis
Twenty offers the lower entry point ($9/mo vs $500/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Twenty offers 3 pricing tiers compared to Luru's 1, giving you more granularity as you scale.
Features Breakdown
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- and 2 more listed below
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- and 2 more listed below
Luru Key Features
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Twenty Key Features
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- Two-factor authentication
- User roles and field-level permissions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Luru
- Automated Precision Prospecting
- Prospect Research
- Multi Campaign Support
- End-to-End Campaign Automation
- Multi-Channel Outreach
- Domain Setup / Mailbox Setup / Email Warm-Up
- Reports and Analytics
- Response Handling
Listed only by Twenty
- Full customization
- AI agents with custom skills
- Workflows
- Emails and calendar sync
- Folder and label import
- Email sharing
- Two-factor authentication
- User roles and field-level permissions
Integration Ecosystem
Luru Integrations
Luru connects with: .
Twenty Integrations
Twenty connects with: .
Use Case Recommendations
Best Fit for Luru
- Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Twenty
- Budget-conscious teams looking for an affordable CRM platform
- Enterprise buyers who prefer custom pricing and dedicated support
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Luru | Twenty |
|---|---|---|
| Starting Price | $500/mo | $9/mo |
| Top Tier Price | $500/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 0 | 0 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Luru serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Twenty the customer relationship management and sales pipeline tracking side. Twenty offers a more accessible entry point at $9/mo, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Luru and Twenty for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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