Lusha vs Ocean.io: Data Enrichment Tool Comparison
Compare Lusha and Ocean.io side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Lusha and Ocean.io are both B2B contact enrichment tools, but they differ in pricing structure and feature focus. Lusha offers a free tier with paid plans up to $399.90/mo and 12 integrations. Ocean.io uses usage-based credit pricing with AI-powered lookalike filters and waterfall enrichment across 16+ data sources, but only 4 integrations.
Key takeaways
- Lusha's free plan includes 40 credits per month, and its paid plans range from $49.90/mo to $399.90/mo.
- Ocean.io uses usage-based pricing, with yearly subscriptions requiring a minimum of 9,000 credits and a maximum of 60,000 credits.
- Lusha lists 9 features and 12 integrations, compared to Ocean.io's 8 features and 4 integrations.
- Ocean.io offers waterfall enrichment drawing from 16+ data sources along with AI-powered lookalike filters.
- Both tools integrate with Salesforce, HubSpot, and Pipedrive.
Reviewed and updated September 5, 2026
Lusha vs Ocean.io: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to Lusha and Ocean.io. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, Lusha lists browser extension for linkedin and csv enrichment, while Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources). A capability both offer can appear under different names, so read both feature lists below.
Lusha publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Subscription (Yearly)
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Lusha includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Pipedrive.
Integrations listed only by Lusha: Gmail, Outlook, Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Integrations listed only by Ocean.io: Clay.
Use Case Recommendations
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Lusha | Ocean.io |
|---|---|---|
| Starting Price | Free | Usage-based |
| Top Tier Price | $399.90/mo | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 12 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lusha and Ocean.io both serve the B2B lead data and contact enrichment market. Lusha publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lusha and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- Is Lusha free to use?
- Yes, Lusha offers a free plan that includes 40 credits per month. Paid plans start at $49.90/mo for the Starter tier with 4,800 credits per year, and go up to $399.90/mo for the Premium tier with 40,800 credits per year.
- How does Ocean.io pricing work?
- Ocean.io uses usage-based, credit-based pricing rather than a flat monthly rate. Yearly subscriptions require a minimum of 9,000 credits and a maximum of 60,000, monthly subscriptions require between 750 and 5,000 credits, and pay-as-you-go plans require between 1,000 and 20,000 credits.
- Which tool has more integrations, Lusha or Ocean.io?
- Lusha has more integrations, connecting with 12 tools including Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, and n8n. Ocean.io connects with 4 tools: HubSpot, Pipedrive, Salesforce, and Clay.
- What are Ocean.io's standout features?
- Ocean.io lists AI-powered lookalike filters, waterfall enrichment drawing from 16+ data sources, double email verification including catch-alls, direct phone numbers, a Chrome extension, unlimited seats, free exports, and API access. This totals 8 features listed on its own pages.
- Which tool is better for budget-conscious teams?
- Lusha is positioned as the better fit for budget-conscious teams since it offers a free tier and lets teams start free and scale up as needs grow. Ocean.io is instead recommended for enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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