Lusha vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Lusha (data enrichment tool) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Lusha and PersistIQ solve different problems, so the choice depends on need. Lusha is a data enrichment tool for B2B lead data and contact enrichment, starting free with paid tiers up to $399.90/mo. PersistIQ is a sales engagement platform for multi-channel outreach and engagement tracking, priced only through Contact Sales. Many teams use both together.
Key takeaways
- Lusha's Free plan includes 40 credits per month, while its Premium plan costs $399.90/mo for 40,800 credits per year.
- PersistIQ uses Contact Sales pricing across all of its plans, with no published list price.
- Lusha lists 9 features and 12 integrations, compared to PersistIQ's 8 features and 7 integrations.
- Lusha integrates with 12 tools including Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Make, and n8n, none of which PersistIQ lists.
- Both platforms share integrations with Gmail, Outlook, Salesforce, HubSpot, Pipedrive, and Zapier.
Reviewed and updated September 2, 2026
Lusha vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Lusha, a data enrichment tool for B2B lead data and contact enrichment, against PersistIQ, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Lusha is a data enrichment tool for B2B lead data and contact enrichment; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Lusha lists browser extension for linkedin and csv enrichment, and PersistIQ lists multi-channel sales outreach and prospecting.
Lusha publishes an entry price of $0/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Lusha is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
All plans
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Lusha offers 4 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Lusha includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: Gmail, Outlook, Salesforce, HubSpot, Pipedrive, Zapier.
Integrations listed only by Lusha: Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Make, n8n.
Integrations listed only by PersistIQ: Copper.
Use Case Recommendations
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Lusha | PersistIQ |
|---|---|---|
| Starting Price | Free | Contact Sales |
| Top Tier Price | $399.90/mo | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 12 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lusha serves the B2B lead data and contact enrichment side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. Lusha publishes an entry price (a free tier), while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lusha and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Lusha and PersistIQ?
- Lusha is a data enrichment tool built for finding and enriching B2B contact data, while PersistIQ is a sales engagement platform built for coordinating multi-channel outreach and tracking engagement. They cover different parts of the sales workflow rather than competing directly, and many teams use both.
- How much does Lusha cost compared to PersistIQ?
- Lusha publishes clear tiered pricing starting at $0/mo for its Free plan, up to $399.90/mo for Premium with 40,800 credits per year. PersistIQ does not publish pricing and uses Contact Sales for all plans, so the two cannot be directly compared on list price.
- Which integrations do Lusha and PersistIQ have in common?
- Lusha and PersistIQ both integrate with Gmail, Outlook, Salesforce, HubSpot, Pipedrive, and Zapier. Beyond that, Lusha adds Outreach, Microsoft Dynamics 365, SalesLoft, Zoho CRM, Make, and n8n, while PersistIQ adds Copper as its only unique integration.
- Is Lusha or PersistIQ better for a small sales team?
- It depends on the team's priority. Lusha suits budget-conscious teams that want to start free and scale up as needs grow, while PersistIQ is recommended for SDR teams running multi-channel outreach sequences and sales managers tracking team engagement metrics.
- Does Lusha offer a free plan?
- Yes, Lusha offers a Free plan that includes 40 credits per month, letting teams test the platform before committing financially. PersistIQ, by contrast, does not publish a free tier and lists Contact Sales for all of its plans.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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