Lusha vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Lusha (data enrichment tool) and Unify (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Lusha is a data enrichment tool built for B2B contact lookup, LinkedIn prospecting, and CSV enrichment, while Unify is a sales engagement platform for multi-channel outreach across email, social, and dialer with AI copywriting. Both offer free plans starting at $0/mo, so the choice depends on whether a team needs contact data or outreach coordination.
Key takeaways
- Lusha's paid plans are Starter at $49.90/mo with 4,800 credits per year, Pro at $69.90/mo with 7,200 credits per year, and Premium at $399.90/mo with 40,800 credits per year.
- Unify's paid plans are Base at $20/mo with 800 credits per seat per month and Pro at $60/mo with 2,400 credits per seat per month, both with unlimited seats.
- Lusha lists 12 integrations including Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, and n8n.
- Unify lists integrations with HubSpot, Salesforce, Slack, Gmail, and Microsoft Outlook.
- Both platforms share Gmail, Salesforce, and HubSpot as common integrations, and both offer a free tier before any paid commitment.
Reviewed and updated September 4, 2026
Lusha vs Unify: Data Enrichment Tool vs Sales Engagement Platform Comparison
Lusha (data enrichment tool) and Unify (sales engagement platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Lusha is a data enrichment tool for B2B lead data and contact enrichment; Unify is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Lusha lists browser extension for linkedin and csv enrichment, and Unify lists multi-channel sequences across email, social messaging and dialer and ai copywriting and personalization.
Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Lusha is the one built for it; for coordinating outreach across email, phone, and social channels, that is Unify. Many teams run one of each.
Understanding the Core Difference
Lusha is B2B contact database with browser extension for LinkedIn prospecting, CSV enrichment, and intent signals.
Unify is AI prospecting platform that pairs a B2B data and intent-signal layer with multi-channel sequencing across email, social messaging and a dialer, plus signal-triggered automations and managed mailboxes.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Lusha Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 40 credits per month |
| Starter | $49.90/mo | 4,800 credits per year |
| Pro | $69.90/mo | 7,200 credits per year |
| Premium | $399.90/mo | 40,800 credits per year |
Source: Lusha Pricing
Unify Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | Limited credits, up to 3 seats |
| Base | $20/mo | 800 credits / seat / mo, unlimited seats |
| Pro | $60/mo | 2,400 credits / seat / mo, unlimited seats |
| Business | Contact Sales | Custom credit pool per workspace |
Source: Unify Pricing
Pricing Analysis
Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.
Both platforms offer free tiers, so you can test each one before spending anything.
Features Breakdown
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- and 3 more listed below
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- and 4 more listed below
Lusha Key Features
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Unify Key Features
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Lusha
- Browser extension for LinkedIn
- CSV enrichment
- Bulk contact reveal
- Intent signal alerts
- Technology stack data
- Custom API
- Team management
- CRM enrichment (Scale)
- SSO (Scale)
Listed only by Unify
- Multi-channel sequences across email, social messaging and dialer
- AI copywriting and personalization
- Signal-triggered automations
- Website intent and product usage signals
- Job change and hiring signals
- Phone and email enrichment
- Agentic chat for prospecting and list building
- Managed Gmail and Outlook mailboxes with warmup and rotation
- Dialer in beta
- Sequence, rep activity and signal analytics
Integration Ecosystem
Lusha Integrations
Lusha connects with: Gmail, Outlook, Salesforce, HubSpot, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Unify Integrations
Unify connects with: HubSpot, Salesforce, Slack, Gmail, Microsoft Outlook.
Shared Integrations
Both tools integrate with: Gmail, Salesforce, HubSpot.
Integrations listed only by Lusha: Outlook, Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, n8n.
Integrations listed only by Unify: Slack, Microsoft Outlook.
Use Case Recommendations
Best Fit for Lusha
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for Unify
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Lusha | Unify |
|---|---|---|
| Starting Price | Free | Free |
| Top Tier Price | $399.90/mo | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 12 | 5 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Lusha serves the B2B lead data and contact enrichment side of an outbound stack and Unify the multi-channel sales outreach and engagement tracking side. Lusha offers a more accessible entry point, while Unify starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Lusha and Unify for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Lusha and Unify?
- Lusha is a data enrichment tool focused on B2B contact data, LinkedIn browser extension prospecting, and CSV enrichment. Unify is a sales engagement platform focused on multi-channel sequencing across email, social messaging, and a dialer, plus AI copywriting and signal-triggered automations. They solve different parts of the outbound workflow rather than competing directly.
- How much does Lusha cost?
- Lusha has a free plan with 40 credits per month, a Starter plan at $49.90/mo with 4,800 credits per year, a Pro plan at $69.90/mo with 7,200 credits per year, and a Premium plan at $399.90/mo with 40,800 credits per year, as of September 2026.
- How much does Unify cost?
- Unify has a free plan with limited credits for up to 3 seats, a Base plan at $20/mo with 800 credits per seat per month, a Pro plan at $60/mo with 2,400 credits per seat per month, and a Business plan with custom pricing and a custom credit pool, as of September 2026.
- Do Lusha and Unify integrate with the same tools?
- They share three integrations: Gmail, Salesforce, and HubSpot. Beyond that, Lusha adds integrations like Outreach, Microsoft Dynamics 365, Pipedrive, SalesLoft, Zoho CRM, Zapier, Make, and n8n, while Unify adds Slack and Microsoft Outlook, giving Lusha a broader integration list overall.
- Can I use both Lusha and Unify together?
- Yes, many teams run both since they cover different jobs. Lusha handles contact data and enrichment, while Unify handles multi-channel outreach and engagement tracking, so pairing them lets a team source accurate contact data with Lusha and then coordinate outreach through Unify.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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