Ocean.io vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Ocean.io (data enrichment tool) and PersistIQ (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Ocean.io and PersistIQ solve different problems, so the choice is not either-or. Ocean.io is a data enrichment tool for B2B lead data and contact enrichment, using a credit-based system with waterfall enrichment across 16+ data sources. PersistIQ is a sales engagement platform for multi-channel outreach and engagement tracking. Many teams use both together.
Key takeaways
- Ocean.io uses a credit system with four pricing tiers: yearly subscription requires a minimum of 9,000 credits and maximum of 60,000, while monthly subscription ranges from 750 to 5,000 credits.
- PersistIQ lists only one pricing plan and requires contacting sales for a quote, compared to Ocean.io's four tiers.
- Ocean.io lists 8 features including AI-powered lookalike filters, waterfall enrichment across 16+ data sources, and double email verification for catch-alls.
- PersistIQ lists 8 features including multi-channel sales outreach, Sales Email AI, A/B testing, and a 14-day free trial.
- PersistIQ integrates with 7 platforms including Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, and Zapier, while Ocean.io integrates with 4: HubSpot, Pipedrive, Salesforce, and Clay.
Reviewed and updated September 4, 2026
Ocean.io vs PersistIQ: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Ocean.io, a data enrichment tool for B2B lead data and contact enrichment, against PersistIQ, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Ocean.io is a data enrichment tool for B2B lead data and contact enrichment; PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources), and PersistIQ lists multi-channel sales outreach and prospecting.
Both Ocean.io and PersistIQ use usage-based pricing, so the decision comes down to features and workflow fit.
If your priority is finding accurate contact data for target accounts, Ocean.io is the one built for it; for coordinating outreach across email, phone, and social channels, that is PersistIQ. Many teams run one of each.
Understanding the Core Difference
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
Both platforms offer chrome extension. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Ocean.io offers 4 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Features Breakdown
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Unlimited seats
- Free exports
- and 1 more listed below
- Chrome extension
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- A/B test
- Reporting
- CRM Integrations
- and 1 more listed below
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Shared Capabilities
Both Ocean.io and PersistIQ include:
- Chrome extension
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Unlimited seats
- Free exports
- API access
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Integration Ecosystem
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Shared Integrations
Both tools integrate with: HubSpot, Pipedrive, Salesforce.
Integrations listed only by Ocean.io: Clay.
Integrations listed only by PersistIQ: Copper, Gmail, Outlook, Zapier.
Use Case Recommendations
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for PersistIQ
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Ocean.io | PersistIQ |
|---|---|---|
| Starting Price | Usage-based | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 7 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Ocean.io serves the B2B lead data and contact enrichment side of an outbound stack and PersistIQ the multi-channel sales outreach and engagement tracking side. Ocean.io and PersistIQ both use usage-based pricing, so weigh the specific features that matter most for your workflow against the quotes you are given. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Ocean.io and PersistIQ for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Ocean.io and PersistIQ?
- Ocean.io is a data enrichment tool built for finding and verifying B2B lead data and contact information, while PersistIQ is a sales engagement platform built for coordinating multi-channel outreach across email, phone, and social channels. They cover different parts of the sales workflow rather than competing directly.
- Can I use Ocean.io and PersistIQ together?
- Yes, many teams run both tools together since they serve different functions. Ocean.io handles finding accurate contact data for target accounts, while PersistIQ handles coordinating and tracking outreach sequences once that data is in hand.
- How does Ocean.io pricing work?
- Ocean.io uses usage-based pricing built around credits. The yearly subscription requires a minimum of 9,000 credits up to a maximum of 60,000, valid for 12 months, while the monthly subscription ranges from 750 to 5,000 credits, valid for 6 months. A custom volume plan is also available for larger teams.
- How does PersistIQ pricing compare to Ocean.io?
- PersistIQ lists only one plan, which requires contacting sales for a quote, whereas Ocean.io offers four distinct pricing tiers including a pay-as-you-go option and a custom plan. This gives Ocean.io more pricing granularity for teams scaling their usage.
- Which tool has more integrations, Ocean.io or PersistIQ?
- PersistIQ has more integrations, connecting with 7 platforms: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, and Zapier. Ocean.io connects with 4 platforms: HubSpot, Pipedrive, Salesforce, and Clay. Both tools share HubSpot, Pipedrive, and Salesforce integrations in common.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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