Ocean.io vs Salesflow: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare Ocean.io (data enrichment tool) and Salesflow (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Ocean.io is a B2B data enrichment tool built around waterfall enrichment and verified contact data, priced on a usage-based credit system. Salesflow is a multichannel sales engagement platform for email and LinkedIn outreach, starting at $99 per month. They solve different problems, enrichment versus outreach, so many teams run both together.
Key takeaways
- Ocean.io uses usage-based pricing with credit minimums, including 9,000 to 60,000 credits on the yearly subscription plan.
- Salesflow's entry-level Basic plan costs $99 per month for a minimum of 1 seat.
- Salesflow offers 5 pricing tiers compared to Ocean.io's 4 tiers.
- Ocean.io lists waterfall enrichment across 16+ data sources and double email verification as key features.
- Salesflow lists Ariel, described as its AI GTM employee, and multichannel dynamic outreach as key features.
Reviewed and updated September 5, 2026
Ocean.io vs Salesflow: Data Enrichment Tool vs Sales Engagement Platform Comparison
Sales teams building an outbound stack often weigh Ocean.io, a data enrichment tool for B2B lead data and contact enrichment, against Salesflow, a sales engagement platform for multi-channel sales outreach and engagement tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Ocean.io is a data enrichment tool for B2B lead data and contact enrichment; Salesflow is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources), and Salesflow lists multichannel dynamic outreach that adapts to prospect behaviour and combined email and linkedin campaigns.
Salesflow publishes an entry price of $99/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Ocean.io is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesflow. Many teams run one of each.
Understanding the Core Difference
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
Salesflow is Social and email outreach platform that combines LinkedIn and email into adaptive multichannel campaigns, with a unified inbox, condition-based sequences and cross-channel campaign reporting.
Both platforms offer api access. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
Subscription (Yearly)
Basic
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Salesflow Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $99/mo | Team size: 1+ users, minimum 1 seat |
| Starter | $70/mo | Team size: 5+ seats |
| Pro | $39.95/mo | Team size: 20+ seats |
| Agency | $29.98/mo | Team size: 50+ seats, seats added in batches of 5 |
| Enterprise | $24.99/mo | Team size: 100+ seats, seats added in batches of 10 |
Source: Salesflow Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Salesflow offers 5 pricing tiers compared to Ocean.io's 4, giving you more granularity as you scale.
Features Breakdown
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 1 more listed below
- API access
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- and 3 more listed below
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Salesflow Key Features
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- API access
- Early feature access on higher tiers
Shared Capabilities
Both Ocean.io and Salesflow include:
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
Listed only by Salesflow
- Multichannel dynamic outreach that adapts to prospect behaviour
- Combined email and LinkedIn campaigns
- Unified inbox for LinkedIn and Sales Navigator conversations
- Inbox management with reminders, snooze and scheduled sending
- Campaign intelligence and analytics across LinkedIn and email
- Ariel, the Salesflow AI GTM employee
- Whitelabel URL and access customisation
- UI customisation with your own branding
- Early feature access on higher tiers
Integration Ecosystem
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Salesflow Integrations
Salesflow connects with: HubSpot, LinkedIn Sales Navigator, Zapier, API.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Ocean.io: Pipedrive, Salesforce, Clay.
Integrations listed only by Salesflow: LinkedIn Sales Navigator, Zapier, API.
Use Case Recommendations
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Salesflow
- Teams that need a wide feature set (10 capabilities listed)
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Feature Comparison Summary
| Feature | Ocean.io | Salesflow |
|---|---|---|
| Starting Price | Usage-based | $99/mo |
| Top Tier Price | Contact Sales | $24.99/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 4 | 4 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Ocean.io serves the B2B lead data and contact enrichment side of an outbound stack and Salesflow the multi-channel sales outreach and engagement tracking side. Salesflow publishes an entry price of $99/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Ocean.io and Salesflow for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Ocean.io and Salesflow?
- Ocean.io is a data enrichment tool for B2B lead data and contact enrichment, while Salesflow is a sales engagement platform for multichannel outreach and engagement tracking. Ocean.io focuses on finding and verifying contact data, and Salesflow focuses on coordinating outreach campaigns across email and LinkedIn.
- How much does Salesflow cost?
- Salesflow's Basic plan starts at $99 per month for a minimum of 1 seat. Lower per-seat rates apply as team size grows: Starter is $70 per month for 5+ seats, Pro is $39.95 per month for 20+ seats, Agency is $29.98 per month for 50+ seats, and Enterprise is $24.99 per month for 100+ seats.
- How is Ocean.io priced?
- Ocean.io uses usage-based, credit system pricing rather than a flat monthly fee. The yearly subscription requires a minimum of 9,000 credits and a maximum of 60,000, valid for 12 months, while the monthly subscription requires 750 to 5,000 credits valid for 6 months, and pay-as-you-go requires 1,000 to 20,000 credits valid for 3 months.
- Do Ocean.io and Salesflow have any overlapping features?
- Yes, both platforms list API access as a shared capability. Beyond that, their feature lists diverge: Ocean.io focuses on enrichment features like waterfall data sourcing and direct phone numbers, while Salesflow focuses on outreach features like multichannel campaigns and a unified inbox.
- Should I use Ocean.io or Salesflow, or both?
- It depends on your priority: Ocean.io is built for finding accurate contact data for target accounts, and Salesflow is built for coordinating outreach across email, phone, and social channels. Many teams run one of each since the two tools cover different parts of the outbound workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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