Ocean.io vs ZoomInfo: Data Enrichment Tool Comparison
Compare Ocean.io and ZoomInfo side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Ocean.io and ZoomInfo are both B2B data enrichment tools, but Ocean.io uses usage-based credit pricing with waterfall enrichment from 16+ data sources, while ZoomInfo offers a free Lite tier plus paid plans up to $3333/mo, backed by 260M+ professional profiles and 100M+ company profiles. The best choice depends on budget, team size, and required capabilities.
Key takeaways
- Ocean.io pricing is usage-based with credit plans requiring a minimum of 9,000 credits yearly or 750 credits monthly.
- ZoomInfo offers a free Lite tier with 10-25 credits per month, plus paid tiers reaching $3333/mo for the Elite plan.
- Ocean.io lists waterfall enrichment across 16+ data sources and double email verification including catch-alls.
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, and intent signals covering 11K+ topics.
- Both tools integrate with HubSpot and Salesforce, but Ocean.io also connects with Pipedrive and Clay while ZoomInfo connects with Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
Reviewed and updated September 4, 2026
Ocean.io vs ZoomInfo: Data Enrichment Tool Comparison
Finding the right data enrichment tool can directly impact your revenue pipeline. Ocean.io and ZoomInfo both aim to solve the same core problem (finding accurate contact data for target accounts), yet they approach it differently. Let's break down the specifics.
The Quick Answer
By each vendor's own wording, Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources), while ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles. A capability both offer can appear under different names, so read both feature lists below.
ZoomInfo publishes an entry price of $0/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Subscription (Yearly)
Lite (Free)
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: HubSpot, Salesforce.
Integrations listed only by Ocean.io: Pipedrive, Clay.
Integrations listed only by ZoomInfo: Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | Ocean.io | ZoomInfo |
|---|---|---|
| Starting Price | Usage-based | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 4 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Ocean.io and ZoomInfo both serve the B2B lead data and contact enrichment market. ZoomInfo publishes an entry price (a free tier), while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Ocean.io and ZoomInfo for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Ocean.io or ZoomInfo?
- ZoomInfo publishes a free Lite entry tier, while Ocean.io uses usage-based pricing with no flat entry cost, so the two cannot be directly compared on list price. ZoomInfo's paid tiers range from $1250/mo to $3333/mo, while Ocean.io's plans are based on credit volume and subscription length.
- What features does Ocean.io offer that ZoomInfo doesn't list?
- Ocean.io lists AI-powered lookalike filters, waterfall enrichment from 16+ data sources, double email verification including catch-alls, a Chrome extension, unlimited seats, free exports, and API access. These appear only on Ocean.io's own feature list, though ZoomInfo may offer similar capabilities under different naming.
- What features does ZoomInfo offer that Ocean.io doesn't list?
- ZoomInfo lists 260M+ published professional profiles, 100M+ company profiles, 150M+ direct emails, 135M+ verified phone numbers, 65M+ direct dials, intent signals covering 11K+ topics, technographic data, ZoomInfo Copilot AI, and GTM Studio. These items appear only on ZoomInfo's own feature list.
- Which integrations do Ocean.io and ZoomInfo share?
- Ocean.io and ZoomInfo both integrate with HubSpot and Salesforce. Beyond that, Ocean.io also connects with Pipedrive and Clay, while ZoomInfo additionally connects with Microsoft Dynamics 365, Marketo, Outreach, and SalesLoft.
- Who should choose Ocean.io versus ZoomInfo?
- Ocean.io best fits enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, and sales or marketing teams enriching CRM data. ZoomInfo best fits budget-conscious teams that want to start free, teams needing a wide feature set, and organizations with complex tech stacks needing broad integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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