Outreach vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare Outreach (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Outreach is a sales engagement platform for multi-channel outreach and engagement tracking, priced through custom sales quotes. Wiza is a data enrichment tool for B2B contact and lead enrichment, starting free and scaling to paid plans. They serve different parts of the workflow, so many teams run both rather than choosing one.
Key takeaways
- Wiza publishes a free entry plan while Outreach uses custom, contact-sales pricing for its Amplify Essentials plan.
- Wiza offers 5 pricing tiers ranging from Free to a Team Plan with unlimited valid emails and phone numbers, compared to Outreach's 1 listed tier.
- Outreach's Amplify Essentials plan includes 10,000 AI Credits according to its pricing page.
- Wiza's paid tiers include Starter at $49 per month, Email at $99 per month, and Email plus Phone at $199 per month.
- Outreach and Wiza share only two listed integrations in common: Salesforce and HubSpot.
Reviewed and updated September 2, 2026
Outreach vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Outreach, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Outreach is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Outreach lists multi-channel engagement and sequences and ai-powered email generation and optimization, and Wiza lists unlimited email reveals and ai research.
Wiza publishes an entry price of $0/mo; Outreach uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, Outreach is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Outreach is Enterprise sales engagement platform with multi-channel sequences, AI-powered deal insights, revenue forecasting, and conversation intelligence for scaling outbound sales teams.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Amplify Essentials
Free
Outreach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Amplify Essentials | Contact Sales | 10,000 AI Credits |
Source: Outreach Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Wiza offers 5 pricing tiers compared to Outreach's 1, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Outreach Key Features
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Outreach
- Multi-Channel Engagement and Sequences
- AI-powered email generation and optimization
- Conversation intelligence with call recording
- Deal health scoring and pipeline management
- Revenue forecasting with scenario planning
- Real-time analytics and reporting dashboards
- Sales rep coaching and performance insights
- Automated task management and reminders
- A/B testing for email templates
- Governance and compliance controls
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Outreach Integrations
Outreach connects with: Salesforce, Microsoft Dynamics 365, HubSpot, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, Slack.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by Outreach: Microsoft Dynamics 365, Gmail, Microsoft Outlook, LinkedIn Sales Navigator, Gong, Chorus, Drift, 6sense, Zoom, Slack.
Integrations listed only by Wiza: Outreach, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Use Case Recommendations
Best Fit for Outreach
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Outreach | Wiza |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 12 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Outreach serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza publishes an entry price (a free tier), while Outreach uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Outreach and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Outreach and Wiza?
- Outreach is a sales engagement platform built for multi-channel outreach and engagement tracking across email, phone, and social channels. Wiza is a data enrichment tool focused on finding and verifying B2B contact data like emails and phone numbers. They address different stages of the outbound workflow rather than competing directly.
- How much does Wiza cost compared to Outreach?
- Wiza starts free and offers paid tiers at $49 per month for Starter, $99 per month for Email, and $199 per month for Email plus Phone, with a Team Plan available through contact sales. Outreach uses custom pricing for its Amplify Essentials plan, so the two cannot be compared directly on list price.
- Do Outreach and Wiza integrate with each other?
- Yes, Wiza lists Outreach as one of its integrations, allowing enriched contact data to flow into Outreach's sequences. Both platforms also separately integrate with Salesforce and HubSpot, which are the shared integrations listed by both vendors.
- Should a sales team use Outreach or Wiza, or both?
- It depends on the priority: Outreach fits teams coordinating outreach across email, phone, and social channels, while Wiza fits teams that need accurate contact data for target accounts. Because they solve different problems, many teams use both tools together in their stack.
- What features does Outreach offer that Wiza does not list?
- Outreach lists features such as multi-channel engagement and sequences, AI-powered email generation and optimization, conversation intelligence with call recording, deal health scoring, revenue forecasting, and governance and compliance controls. These are listed only by Outreach and do not appear on Wiza's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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