People Data Labs vs RocketReach: Data Enrichment Tool Comparison
Compare People Data Labs and RocketReach side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
People Data Labs and RocketReach both provide B2B contact and company data, but they differ in price and focus. People Data Labs starts free and emphasizes person and company data plus broad integrations, while RocketReach starts at $69/mo and emphasizes 700M+ profiles, verified emails and phones, and a wider feature set with 4 pricing tiers.
Key takeaways
- People Data Labs offers a free Testing plan with up to 100 credits per month, while RocketReach's entry Essentials plan costs $69/mo for 100 lookups per month.
- People Data Labs lists 3 pricing tiers plus a Contact Sales option, while RocketReach lists 4 pricing tiers plus a Contact Sales option.
- RocketReach lists 10 features including 700M+ professional profiles, built-in email verification, and Autopilot automated list building, compared to 8 features listed by People Data Labs.
- Both tools share integrations with Zapier and Salesforce, while People Data Labs adds Make, Ping Identity, Snowflake, Bouncer, and Databricks, and RocketReach adds HubSpot, Outreach, SalesLoft, and Bullhorn.
- People Data Labs is recommended for budget-conscious teams and organizations with complex tech stacks needing broad integration support across 7 integrations.
Reviewed and updated September 2, 2026
People Data Labs vs RocketReach: Data Enrichment Tool Comparison
Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to People Data Labs and RocketReach. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.
The Quick Answer
By each vendor's own wording, People Data Labs lists person data and company data, while RocketReach lists 700m+ professional profiles and verified email addresses and phone numbers. A capability both offer can appear under different names, so read both feature lists below.
People Data Labs offers a lower entry point at $0/mo compared to RocketReach at $69/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
RocketReach is Global contact and company search platform with 700M+ profiles, verified emails, direct dials, and org chart intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Testing
Essentials (Email Only)
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
RocketReach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essentials (Email Only) | $69/mo | 100 Lookups Per Month (monthly plan); 1,200 exports per year (annual plan) |
| Pro (Email + Phone) | $119/mo | - |
| Ultimate (Email + Phone) | $209/mo | - |
| Enterprise / Custom Plans | Contact Sales | - |
Source: RocketReach Pricing
Pricing Analysis
People Data Labs is more affordable at the entry level ($0/mo vs $69/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment, this price difference matters.
RocketReach offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
People Data Labs includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- and 4 more listed below
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
RocketReach Key Features
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Listed only by RocketReach
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
Integration Ecosystem
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
RocketReach Integrations
RocketReach connects with: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Shared Integrations
Both tools integrate with: Zapier, Salesforce.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks.
Integrations listed only by RocketReach: HubSpot, Outreach, SalesLoft, Bullhorn.
Use Case Recommendations
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for RocketReach
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | People Data Labs | RocketReach |
|---|---|---|
| Starting Price | Free | $69/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 7 | 6 |
| Founded | N/A | 2015 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
People Data Labs and RocketReach both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while RocketReach starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs and RocketReach for current information.
Frequently asked questions.
Frequently asked questions- Which tool is cheaper, People Data Labs or RocketReach?
- People Data Labs is cheaper at the entry level, offering a free Testing plan with up to 100 credits per month. RocketReach's lowest tier, Essentials (Email Only), starts at $69/mo for 100 lookups per month, making People Data Labs the more affordable option for teams just getting started.
- What integrations does RocketReach support that People Data Labs does not?
- RocketReach lists integrations with HubSpot, Outreach, SalesLoft, and Bullhorn that are not listed by People Data Labs. Both tools do share integrations with Zapier and Salesforce, so teams using those platforms can connect either tool without issue.
- Does People Data Labs or RocketReach have more pricing tiers?
- RocketReach has more pricing tiers, listing 4 plans: Essentials, Pro, Ultimate, and Enterprise/Custom. People Data Labs lists 3 plans: Testing, Self-Serve, and Bulk Data with custom pricing, giving RocketReach more granularity as a team scales.
- What kind of data does RocketReach provide compared to People Data Labs?
- RocketReach lists 700M+ professional profiles along with verified email addresses and phone numbers, plus features like org charts, technographics, and intent data. People Data Labs lists person data, company data, and job posting data, along with data license feeds and SSO/SAML support.
- Who should choose People Data Labs over RocketReach?
- People Data Labs suits budget-conscious teams that want to start free and scale, organizations with complex tech stacks needing broad integration support across 7 integrations, and enterprise buyers who prefer custom pricing and dedicated support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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