People Data Labs vs Salesforge: Data Enrichment Tool vs Sales Engagement Platform Comparison
Compare People Data Labs (data enrichment tool) and Salesforge (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
People Data Labs is a B2B data enrichment tool for person and company data, while Salesforge is a multichannel sales engagement platform for cold email and LinkedIn outreach. People Data Labs starts free (Testing plan) with a $98/mo Self-Serve tier, while Salesforge starts at $48/mo for its Pro Plan. Many teams use both together.
Key takeaways
- People Data Labs offers a free Testing plan with up to 100 credits per month and a Self-Serve plan starting at $98/mo for as few as 350 credits per month.
- Salesforge's Pro Plan costs $48/mo and includes 1,000 active contacts in sequence and 5,000 emails per month.
- Salesforge's Growth Plan costs $96/mo for 10,000 active contacts and 50,000 emails per month, and its Agent Frank AI SDR plan costs $499/mo for up to 1,000 active contacts.
- Both platforms integrate with Make, Zapier, and Salesforce, while People Data Labs alone connects with Snowflake, Databricks, Bouncer, and Ping Identity, and Salesforge alone connects with HubSpot, Pipedrive, and Slack.
- People Data Labs lists features such as Person Data, Company Data, and SSO/SAML, while Salesforge lists cold email automation, LinkedIn automation, and an Agent Frank AI SDR with auto-pilot and co-pilot modes.
Reviewed and updated September 2, 2026
People Data Labs vs Salesforge: Data Enrichment Tool vs Sales Engagement Platform Comparison
People Data Labs is a data enrichment tool; Salesforge is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
People Data Labs is a data enrichment tool for B2B lead data and contact enrichment; Salesforge is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, People Data Labs lists person data and company data, and Salesforge lists cold email automation at scale and linkedin automation.
People Data Labs offers a lower entry point at $0/mo compared to Salesforge at $48/mo.
If your priority is finding accurate contact data for target accounts, People Data Labs is the one built for it; for coordinating outreach across email, phone, and social channels, that is Salesforge. Many teams run one of each.
Understanding the Core Difference
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
Salesforge is Multichannel outreach platform that runs cold email and LinkedIn sequences from unlimited mailboxes and LinkedIn senders, with AI personalization, built-in warm-up, and an optional AI SDR agent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Testing
Pro Plan
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Salesforge Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Pro Plan | $48/mo | 1,000 Active Contacts in Sequence | 5,000 Emails/Month |
| Growth Plan | $96/mo | 10,000 Active Contacts in Sequence | 50,000 Emails/Month |
| Agent Frank (AI SDR) | $499/mo | Up to 1,000 Active Contacts | - |
Source: Salesforge Pricing
Pricing Analysis
People Data Labs is more affordable at the entry level ($0/mo vs $48/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking, this price difference matters.
People Data Labs includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- and 4 more listed below
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Salesforge Key Features
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Listed only by Salesforge
- Cold email automation at scale
- LinkedIn automation
- Multichannel outreach across email and LinkedIn
- Automated follow-ups for email and LinkedIn
- Primebox unified inbox for LinkedIn messages and emails
- Agent Frank AI SDR with auto-pilot and co-pilot modes
- Unlimited mailboxes and unlimited premium warm-up
- AI personalization for every lead
- Email Finder API for verified B2B emails at scale
- Lead Finder over 500M+ verified B2B leads
Integration Ecosystem
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Salesforge Integrations
Salesforge connects with: Salesforce, HubSpot, Pipedrive, GoHighLevel, Clay, Make, Zapier, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Shared Integrations
Both tools integrate with: Make, Zapier, Salesforce.
Integrations listed only by People Data Labs: Ping Identity, Snowflake, Bouncer, Databricks.
Integrations listed only by Salesforge: HubSpot, Pipedrive, GoHighLevel, Clay, n8n, Slack, Google Workspace, Microsoft 365, SMTP.
Use Case Recommendations
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Salesforge
- Budget-conscious teams looking for an affordable sales engagement platform
- Teams that need a wide feature set (10 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (12 integrations)
Feature Comparison Summary
| Feature | People Data Labs | Salesforge |
|---|---|---|
| Starting Price | Free | $48/mo |
| Top Tier Price | Contact Sales | $499/mo |
| Total Features Listed | 8 | 10 |
| Integrations | 7 | 12 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
People Data Labs serves the B2B lead data and contact enrichment side of an outbound stack and Salesforge the multi-channel sales outreach and engagement tracking side. People Data Labs offers a more accessible entry point, while Salesforge starts at $48/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit People Data Labs and Salesforge for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between People Data Labs and Salesforge?
- People Data Labs is a B2B data enrichment tool focused on person and company data for building lead lists, while Salesforge is a sales engagement platform focused on running multichannel outreach across email and LinkedIn. They address different parts of the sales workflow: finding contact data versus reaching out to it.
- How much does People Data Labs cost?
- People Data Labs has a free Testing plan with up to 100 credits per month, a Self-Serve plan starting at $98/mo for as few as 350 credits per month, and a Bulk Data plan with custom pricing available by contacting sales for larger volumes.
- How much does Salesforge cost?
- Salesforge's Pro Plan costs $48/mo for 1,000 active contacts in sequence and 5,000 emails per month. The Growth Plan costs $96/mo for 10,000 active contacts and 50,000 emails per month, and the Agent Frank AI SDR plan costs $499/mo for up to 1,000 active contacts.
- Do People Data Labs and Salesforge share any integrations?
- Yes, both tools integrate with Make, Zapier, and Salesforce. Beyond that, People Data Labs also connects with Ping Identity, Snowflake, Bouncer, and Databricks, while Salesforge also connects with HubSpot, Pipedrive, GoHighLevel, Clay, n8n, Slack, Google Workspace, Microsoft 365, and SMTP.
- Should I use People Data Labs, Salesforge, or both?
- It depends on which part of the workflow needs coverage. If the priority is finding accurate contact data for target accounts, People Data Labs is built for that; if the priority is coordinating outreach across email, phone, and social channels, that is Salesforge. The article notes many teams run one of each.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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