Tool Comparisons

    People Data Labs vs Scrupp: Data Enrichment Tool Comparison

    Compare People Data Labs and Scrupp side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for People Data Labs vs Scrupp
    August 30, 2026Updated September 5, 20265 min read
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    The short answer

    People Data Labs and Scrupp both start free, but they solve different problems. People Data Labs is a person and company data provider with APIs and licensed data feeds, priced from free to $98 per month for self-serve, while Scrupp is a LinkedIn, Sales Navigator, and Apollo scraper priced from free to $29 per month for 1,000 credits.

    Key takeaways

    • People Data Labs offers a Testing plan free with up to 100 credits per month and a Self-Serve plan at $98 per month starting with 350 credits per month.
    • Scrupp offers a Free plan with 100 credits and a Subscription plan at $29 per month for 1,000 credits per month.
    • People Data Labs lists 8 features including Person Data, Company Data, Job Posting Data, and SSO / SAML.
    • Scrupp lists 8 features including Sales Navigator export, LinkedIn export, Apollo export, and REST API access.
    • Scrupp connects with 8 integrations including Google Sheets, HubSpot, Clay, Notion, Pipedrive, Slack, and Airtable, while People Data Labs connects with 7 including Make, Ping Identity, Zapier, Snowflake, Bouncer, and Databricks, and both share Salesforce.

    Reviewed and updated September 5, 2026

    People Data Labs vs Scrupp: Data Enrichment Tool Comparison

    Sales teams evaluating B2B lead data and contact enrichment tools often narrow their shortlist to People Data Labs and Scrupp. Both target the same job, but they cater to different workflows and budgets. This comparison covers pricing, features, and integrations so you can pick the right fit.

    The Quick Answer

    By each vendor's own wording, People Data Labs lists person data and company data, while Scrupp lists sales navigator export and linkedin export. A capability both offer can appear under different names, so read both feature lists below.

    Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.

    Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing ladder: Pricing Comparison (People Data Labs, Scrupp, Testing, Free)

    People Data Labs Pricing (as of September 2026)

    PlanPriceContacts
    TestingFreeUp to 100 credits/mo
    Self-Serve$98/moStart with as few as 350 credits/mo
    Bulk DataContact SalesCustom volume

    Source: People Data Labs Pricing

    Scrupp Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree100 credits
    Subscription$29/mo1,000 credits / month
    One-time credit packUsage-based1,000 credits

    Source: Scrupp Pricing

    Pricing Analysis

    Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

    Both platforms offer free tiers, so you can test each one before spending anything.

    Features Breakdown

    People Data Labs lists
    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • and 2 more listed below
    Scrupp lists
    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • and 2 more listed below
    What People Data Labs and Scrupp each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    People Data Labs Key Features

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    Scrupp Key Features

    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • CSV file enrichment
    • REST API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by People Data Labs

    • Person Data
    • Company Data
    • Job Posting Data
    • Contact data included
    • Access to premium fields
    • CSV enrichment available
    • Data License Feeds
    • SSO / SAML

    Listed only by Scrupp

    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • CSV file enrichment
    • REST API access

    Integration Ecosystem

    Integration grid: Integration Ecosystem (People Data Labs, Scrupp, Salesforce, Make)

    People Data Labs Integrations

    People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.

    Scrupp Integrations

    Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.

    Shared Integrations

    Both tools integrate with: Salesforce.

    Integrations listed only by People Data Labs: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks.

    Integrations listed only by Scrupp: Google Sheets, HubSpot, Clay, Notion, Pipedrive, Slack, Airtable.

    Use Case Recommendations

    Best Fit for People Data Labs

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Scrupp

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Organizations with complex tech stacks needing broad integration support (8 integrations)
    • Teams that want to start free and scale up as needs grow

    Feature Comparison Summary

    FeaturePeople Data LabsScrupp
    Starting PriceFreeFree
    Top Tier PriceContact SalesUsage-based
    Total Features Listed88
    Integrations78

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    People Data Labs and Scrupp both serve the B2B lead data and contact enrichment market. People Data Labs offers a more accessible entry point, while Scrupp starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit People Data Labs and Scrupp for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What is the main difference between People Data Labs and Scrupp?
    People Data Labs is a B2B person and company data provider that delivers standardized workforce datasets through enrichment and search APIs, licensed data feeds, and cloud data platforms. Scrupp is a cloud-based LinkedIn, Sales Navigator, and Apollo scraper that exports leads and enriches them with verified emails and phone numbers, charging credits only when a contact detail is found.
    How much does People Data Labs cost compared to Scrupp?
    Both tools start free. People Data Labs offers a free Testing plan with up to 100 credits per month and a Self-Serve plan at $98 per month with 350 credits per month, plus a custom Bulk Data plan. Scrupp offers a free plan with 100 credits and a Subscription plan at $29 per month for 1,000 credits, plus a usage-based one-time credit pack.
    Which tool has more integrations, People Data Labs or Scrupp?
    Scrupp lists 8 integrations, one more than People Data Labs, which lists 7. Scrupp connects with Google Sheets, HubSpot, Clay, Notion, Pipedrive, Slack, and Airtable, while People Data Labs connects with Make, Ping Identity, Zapier, Snowflake, Bouncer, and Databricks. Both tools share a Salesforce integration.
    Which tool is better for teams with complex tech stacks?
    Scrupp is recommended for organizations with complex tech stacks needing broad integration support, since it lists 8 integrations compared to People Data Labs's 7. Both tools are also suitable for budget-conscious teams that want to start free and scale as needs grow.
    Is People Data Labs or Scrupp better for enterprise buyers?
    People Data Labs is better suited for enterprise buyers who prefer custom pricing and dedicated support, since its top tier is a Bulk Data plan available only by contacting sales for custom volume. Scrupp's top tier is a usage-based one-time credit pack rather than a custom enterprise plan.
    People Data LabsScruppData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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