PersistIQ vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare PersistIQ (sales engagement platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
PersistIQ is a sales engagement platform built for multi-channel outreach across email, phone, and social, while Wiza is a data enrichment tool that verifies B2B contact emails and phone numbers on request. PersistIQ uses Contact Sales pricing across all plans; Wiza starts at $0/mo and scales to $199/mo. Many teams use both together.
Key takeaways
- PersistIQ lists Contact Sales pricing for all of its plans, with no published list price.
- Wiza offers five pricing tiers, starting with a Free plan that includes 20 valid emails and 5 phone numbers.
- Wiza's Email + Phone plan costs $199/mo and includes 500 valid emails per month and 500 phone numbers per month.
- PersistIQ integrates with 7 tools including Salesforce, HubSpot, Pipedrive, and Zapier, while Wiza integrates with 10 tools including those plus Salesloft, Attio, and Clay.
- Both PersistIQ and Wiza list 8 features each on their own pages, but only CRM Integrations appears on both lists by exact wording.
Reviewed and updated September 2, 2026
PersistIQ vs Wiza: Sales Engagement Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh PersistIQ, a sales engagement platform for multi-channel sales outreach and engagement tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, PersistIQ lists multi-channel sales outreach and prospecting, and Wiza lists unlimited email reveals and ai research.
Wiza publishes an entry price of $0/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, PersistIQ is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
Both platforms offer crm integrations. Where they diverge is in their approach to pricing tiers and advanced capabilities.
Pricing Comparison
All plans
Free
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Wiza offers 5 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 1 more listed below
- CRM Integrations
- Unlimited email reveals
- AI Research
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- and 1 more listed below
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Shared Capabilities
Both PersistIQ and Wiza include:
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- 14-day free trial
Listed only by Wiza
- Unlimited email reveals
- AI Research
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by PersistIQ: Copper, Gmail, Outlook.
Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for PersistIQ
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
- Revenue teams coordinating email, phone, and social touches
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | PersistIQ | Wiza |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 7 | 10 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
PersistIQ serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza publishes an entry price (a free tier), while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit PersistIQ and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between PersistIQ and Wiza?
- PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking, while Wiza is a data enrichment tool for B2B lead data and contact enrichment. PersistIQ builds prospect lists and automates email, call, and task sequences with CRM sync, while Wiza verifies emails and phone numbers on request and exports data from LinkedIn and Sales Navigator.
- How much does PersistIQ cost?
- PersistIQ uses Contact Sales pricing for all of its plans, meaning there is no published list price and buyers need to contact the vendor directly for a quote based on their usage needs.
- How much does Wiza cost?
- Wiza offers five tiers: a Free plan with 20 valid emails and 5 phone numbers, Starter at $49/mo, Email at $99/mo, Email + Phone at $199/mo, and a Team Plan with Contact Sales pricing for 3 or more users with unlimited valid emails and phone numbers.
- Which integrations do PersistIQ and Wiza have in common?
- PersistIQ and Wiza both integrate with Salesforce, Pipedrive, HubSpot, and Zapier. Beyond that, PersistIQ adds Copper, Gmail, and Outlook, while Wiza adds Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay, giving Wiza a broader total of 10 integrations versus PersistIQ's 7.
- Should I use PersistIQ, Wiza, or both?
- It depends on the workflow gap you need to fill. PersistIQ fits teams coordinating outreach across email, phone, and social channels, while Wiza fits budget-conscious teams needing accurate contact data and broad integration support. The article notes many teams run one of each to cover both parts of the outbound workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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