PersistIQ vs ZoomInfo: Sales Engagement Platform vs Data Enrichment Tool Comparison
Compare PersistIQ (sales engagement platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare PersistIQ (sales engagement platform) and ZoomInfo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 2, 2026
PersistIQ vs ZoomInfo: Sales Engagement Platform vs Data Enrichment Tool Comparison
PersistIQ is a sales engagement platform; ZoomInfo is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
PersistIQ is a sales engagement platform for multi-channel sales outreach and engagement tracking; ZoomInfo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, PersistIQ lists multi-channel sales outreach and prospecting, and ZoomInfo lists 260m+ published professional profiles and 100m+ company profiles.
ZoomInfo publishes an entry price of $0/mo; PersistIQ uses custom pricing, so the two cannot be compared on list price.
If your priority is coordinating outreach across email, phone, and social channels, PersistIQ is the one built for it; for finding accurate contact data for target accounts, that is ZoomInfo. Many teams run one of each.
Understanding the Core Difference
PersistIQ is Sales engagement platform for small teams that builds prospect lists, automates personalized email, call and task sequences, and syncs activity with a CRM.
ZoomInfo is Enterprise B2B database with 260M+ professional profiles, intent data, and comprehensive company intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
All plans
Lite (Free)
PersistIQ Pricing (as of September 2026)
| Plan | Price |
|---|---|
| All plans | Contact Sales |
Source: PersistIQ Pricing
ZoomInfo Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Lite (Free) | Free | 10-25 credits/month | N/A |
| Professional | $1250/mo | 5,000 credits/year | N/A |
| Advanced | $2083/mo | 10,000 credits/year | N/A |
| Elite | $3333/mo | 10,000 credits/year | N/A |
Source: ZoomInfo Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
ZoomInfo offers 4 pricing tiers compared to PersistIQ's 1, giving you more granularity as you scale.
ZoomInfo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- and 2 more listed below
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- and 3 more listed below
PersistIQ Key Features
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
ZoomInfo Key Features
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by PersistIQ
- Multi-channel Sales Outreach
- Prospecting
- Sales Email AI
- Chrome Extension
- A/B test
- Reporting
- CRM Integrations
- 14-day free trial
Listed only by ZoomInfo
- 260M+ published professional profiles
- 100M+ company profiles
- 150M+ direct emails
- 135M+ verified phone numbers
- 65M+ direct dials
- Intent signals (11K+ topics)
- Technographic data
- ZoomInfo Copilot AI
- GTM Studio
Integration Ecosystem
PersistIQ Integrations
PersistIQ connects with: Salesforce, Copper, Pipedrive, HubSpot, Gmail, Outlook, Zapier.
ZoomInfo Integrations
ZoomInfo connects with: Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot.
Integrations listed only by PersistIQ: Copper, Pipedrive, Gmail, Outlook, Zapier.
Integrations listed only by ZoomInfo: Microsoft Dynamics 365, Marketo, Outreach, SalesLoft.
Use Case Recommendations
Best Fit for PersistIQ
- Organizations with complex tech stacks needing broad integration support (7 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for ZoomInfo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Feature Comparison Summary
| Feature | PersistIQ | ZoomInfo |
|---|---|---|
| Starting Price | Contact Sales | Free |
| Top Tier Price | Contact Sales | $3333/mo |
| Total Features Listed | 8 | 9 |
| Integrations | 7 | 6 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected sequences and engagement actions and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
PersistIQ serves the multi-channel sales outreach and engagement tracking side of an outbound stack and ZoomInfo the B2B lead data and contact enrichment side. ZoomInfo publishes an entry price (a free tier), while PersistIQ uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit PersistIQ and ZoomInfo for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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