RocketReach vs Wiza: Data Enrichment Tool Comparison
Compare RocketReach and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
RocketReach and Wiza are both B2B contact enrichment tools but differ in pricing and integrations. RocketReach starts at $69 per month with 700M+ profiles and verified emails and phone numbers. Wiza starts free with unlimited email reveals and AI research, and connects with 10 integrations including Pipedrive and Clay, compared with RocketReach's 6.
Key takeaways
- RocketReach's entry plan, Essentials, costs $69 per month and includes 100 lookups per month on the monthly billing option.
- Wiza's free tier includes 20 valid emails and 5 phone numbers, and its Starter plan at $49 per month includes 100 valid emails and 100 phone numbers per month.
- RocketReach lists 700M+ professional profiles as a core feature, while Wiza lists unlimited email reveals and AI Research.
- Wiza offers 5 pricing tiers compared to RocketReach's 4, giving buyers more granularity as they scale.
- Wiza connects with 10 integrations including Pipedrive, Zoho CRM, Attio, Gong Engage, and Clay, while RocketReach's only unique integration listed is Bullhorn.
Reviewed and updated September 2, 2026
RocketReach vs Wiza: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, RocketReach and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, RocketReach lists 700m+ professional profiles and verified email addresses and phone numbers, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.
Wiza offers a lower entry point at $0/mo compared to RocketReach at $69/mo.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
RocketReach is Global contact and company search platform with 700M+ profiles, verified emails, direct dials, and org chart intelligence.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Essentials (Email Only)
Free
RocketReach Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essentials (Email Only) | $69/mo | 100 Lookups Per Month (monthly plan); 1,200 exports per year (annual plan) |
| Pro (Email + Phone) | $119/mo | - |
| Ultimate (Email + Phone) | $209/mo | - |
| Enterprise / Custom Plans | Contact Sales | - |
Source: RocketReach Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $69/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to RocketReach's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- and 4 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
RocketReach Key Features
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by RocketReach
- 700M+ professional profiles
- Verified email addresses and phone numbers
- Advanced people and company search
- Chrome and Edge browser extensions
- Built-in email verification
- Autopilot automated list building
- Bulk lookups and enrichment
- Technographics and firmographics
- Org charts and company news
- Intent data
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
RocketReach Integrations
RocketReach connects with: Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, Zapier.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Salesforce, HubSpot, Outreach, SalesLoft, Zapier.
Integrations listed only by RocketReach: Bullhorn.
Integrations listed only by Wiza: Pipedrive, Zoho CRM, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for RocketReach
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | RocketReach | Wiza |
|---|---|---|
| Starting Price | $69/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 8 |
| Integrations | 6 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
RocketReach and Wiza both serve the B2B lead data and contact enrichment market. Wiza offers a more accessible entry point, while RocketReach starts at $69/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit RocketReach and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, RocketReach or Wiza?
- Wiza is cheaper at the entry level since it offers a free tier with 20 valid emails and 5 phone numbers, while RocketReach's cheapest plan, Essentials, costs $69 per month with 100 lookups per month. Wiza's paid Starter plan runs $49 per month for 100 valid emails and 100 phone numbers.
- What integrations does RocketReach support compared to Wiza?
- RocketReach connects with Salesforce, HubSpot, Outreach, SalesLoft, Bullhorn, and Zapier. Wiza connects with those same five plus Pipedrive, Zoho CRM, Attio, Gong Engage, and Clay, giving it 10 total integrations versus RocketReach's 6.
- Does RocketReach or Wiza have more contact profiles?
- RocketReach specifically lists 700M+ professional profiles as a core feature on its own pages. Wiza does not list a specific profile count, instead emphasizing unlimited email reveals and AI research as its key differentiators.
- Which tool is better for enterprise teams?
- Both RocketReach and Wiza are listed as good fits for enterprise buyers who prefer custom pricing and dedicated support, since both offer Enterprise or Team plans with contact-sales pricing. RocketReach is also recommended for teams needing a wide feature set with 10 capabilities listed, while Wiza suits organizations needing broad integration support across 10 connected tools.
- Can I try Wiza or RocketReach for free?
- Wiza offers a free tier that includes 20 valid emails and 5 phone numbers with no cost. RocketReach does not list a free plan, with its cheapest option being the Essentials plan at $69 per month.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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