Salesmate vs Vanillasoft: CRM Platform vs Sales Engagement Platform Comparison
Compare Salesmate (CRM platform) and Vanillasoft (sales engagement platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

Salesmate is a CRM platform for customer relationship management and sales pipeline tracking, while Vanillasoft is a sales engagement platform for multi-channel sales outreach and engagement tracking. Salesmate publishes an entry price of $23/mo, while Vanillasoft uses custom pricing across all its plans, so the two cannot be compared on list price.
Key takeaways
- Salesmate's entry level Basic plan is priced at $23/mo with 5K Credits per user per month.
- Vanillasoft uses Contact Sales pricing across all four of its plans: Core, Advantage, Enterprise, and Fundraising.
- Salesmate lists features such as contact and company management, deal pipeline management, full email sync, and Smart flows automation.
- Vanillasoft lists queue-based routing that serves the next-best record to each rep and a progressive dialer that automatically dials the next contact.
- Salesmate integrates with tools including Slack, Dialpad, BigCommerce, Xero, QuickBooks Online, and Zapier, while Vanillasoft integrates with Salesforce, DocuSign, Vidyard, Gong, Chorus, and Google Meet.
Reviewed and updated September 2, 2026
Salesmate vs Vanillasoft: CRM Platform vs Sales Engagement Platform Comparison
Salesmate is a CRM platform; Vanillasoft is a sales engagement platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, multi-channel sales outreach and engagement tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Salesmate is a CRM platform for customer relationship management and sales pipeline tracking; Vanillasoft is a sales engagement platform for multi-channel sales outreach and engagement tracking. By each vendor's own wording, Salesmate lists contact, company management and deal pipeline management, and Vanillasoft lists queue-based routing that serves the next-best record to each rep and progressive dialer with automatic dialing of the next contact.
Salesmate publishes an entry price of $23/mo; Vanillasoft uses custom pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Salesmate is the one built for it; for coordinating outreach across email, phone, and social channels, that is Vanillasoft. Many teams run one of each.
Understanding the Core Difference
Salesmate is Salesmate helps mid-market and enterprise teams unify customer operations on one AI-powered platform with CRM, marketing automation, customer support, communication, workflows and AI. It includes built-in calling and texting alongside deal pipelines, sequences and smart flow automation.
Vanillasoft is All-in-one sales engagement platform with queue-based lead routing, real-time lead management, auto-dialer and multi-channel automation for email, SMS and calling.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Core
Salesmate Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $23/mo | 5K Credits / User / Month |
| Pro | $39/mo | 10K Credits / User / Month |
| Business | $63/mo | 15K Credits / User / Month |
| Enterprise | Contact Sales | - |
Source: Salesmate Pricing
Vanillasoft Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Core | Contact Sales | Includes your team's first 5 seats |
| Advantage | Contact Sales | Includes your team's first 5 seats |
| Enterprise | Contact Sales | Includes your team's first 5 seats |
| Fundraising | Contact Sales | Includes your team's first 5 seats |
Source: Vanillasoft Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- and 2 more listed below
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- and 4 more listed below
Salesmate Key Features
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Vanillasoft Key Features
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Salesmate
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Listed only by Vanillasoft
- Queue-based routing that serves the next-best record to each rep
- Progressive dialer with automatic dialing of the next contact
- Enterprise grade VoIP with preview or progressive dialing
- Sales automation for email, SMS, call recording and transcription
- Speed to lead and personal lead management
- SmartCaller Trust and SmartCaller ID
- Online appointment scheduler
- Reporting and dashboards
- API access and custom tables
- Single sign-on and IP restrictions
Integration Ecosystem
Salesmate Integrations
Salesmate connects with: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Vanillasoft Integrations
Vanillasoft connects with: Salesforce, DocuSign, Vidyard, Gong, Chorus, Google Meet.
Integrations listed only by Salesmate: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Integrations listed only by Vanillasoft: Salesforce, DocuSign, Vidyard, Gong, Chorus, Google Meet.
Use Case Recommendations
Best Fit for Salesmate
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Vanillasoft
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Feature Comparison Summary
| Feature | Salesmate | Vanillasoft |
|---|---|---|
| Starting Price | $23/mo | Contact Sales |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 10 |
| Integrations | 9 | 6 |
| Founded | 2016 | 2005 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and multi-channel sales outreach and engagement tracking requirements and monthly budget
- Estimate your expected contacts and deals and sequences and engagement actions to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Salesmate serves the customer relationship management and sales pipeline tracking side of an outbound stack and Vanillasoft the multi-channel sales outreach and engagement tracking side. Salesmate publishes an entry price of $23/mo, while Vanillasoft uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Salesmate and Vanillasoft for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Salesmate and Vanillasoft?
- Salesmate is a CRM platform built for customer relationship management and sales pipeline tracking, while Vanillasoft is a sales engagement platform built for multi-channel sales outreach and engagement tracking. Teams typically choose based on whether they need to organize contacts and forecast revenue, or coordinate outreach across email, phone, and social channels.
- How much does Salesmate cost compared to Vanillasoft?
- Salesmate publishes an entry price of $23/mo for its Basic plan, with Pro at $39/mo and Business at $63/mo. Vanillasoft does not publish list pricing and instead uses Contact Sales pricing across all of its plans, including Core, Advantage, Enterprise, and Fundraising, so the two cannot be compared on list price.
- Can I use both Salesmate and Vanillasoft together?
- Yes, many teams run one of each since the platforms cover different parts of the sales workflow. Salesmate handles CRM functions like deal pipelines and contact management, while Vanillasoft handles multi-channel outreach coordination across email, phone, and social channels.
- What features does Vanillasoft offer that Salesmate does not list?
- Vanillasoft lists queue-based routing that serves the next-best record to each rep, a progressive dialer with automatic dialing, enterprise grade VoIP, SmartCaller Trust and SmartCaller ID, API access and custom tables, and single sign-on with IP restrictions. These appear only on Vanillasoft's own feature list, not Salesmate's.
- Which integrations does Salesmate support that Vanillasoft does not?
- According to the article, integrations listed only by Salesmate include Slack and Dialpad. Salesmate's broader integration list also includes BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, and Zoom, while Vanillasoft connects with Salesforce, DocuSign, Vidyard, Gong, Chorus, and Google Meet.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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