Tool Comparisons

    Scrupp vs Wiza: Data Enrichment Tool Comparison

    Compare Scrupp and Wiza side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.

    Editorial illustration for Scrupp vs Wiza
    August 27, 2026Updated September 4, 20265 min read
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    The short answer

    Scrupp and Wiza are both B2B contact enrichment tools that start at $0 per month, but they differ in approach: Scrupp is a credit-based LinkedIn, Sales Navigator and Apollo scraper charging only when a contact detail is found, while Wiza verifies emails and phone numbers on request with five pricing tiers up to $199 per month and 10 integrations.

    Key takeaways

    • Scrupp's free tier offers 100 credits, while its subscription plan costs $29 per month for 1,000 credits.
    • Wiza's free tier includes 20 valid emails and 5 phone numbers, with paid plans ranging from $49 to $199 per month.
    • Wiza offers 5 pricing tiers compared to Scrupp's 3, giving more granularity for scaling teams.
    • Scrupp integrates with 8 platforms including Google Sheets, Notion, Slack, and Airtable, while Wiza integrates with 10 platforms including Outreach, Zoho CRM, and Salesloft.
    • Both tools share integrations with HubSpot, Salesforce, Clay, and Pipedrive.

    Reviewed and updated September 4, 2026

    Scrupp vs Wiza: Data Enrichment Tool Comparison

    If you are comparing B2B lead data and contact enrichment tools, Scrupp and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

    The Quick Answer

    By each vendor's own wording, Scrupp lists sales navigator export and linkedin export, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.

    Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

    If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

    Understanding the Core Difference

    Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.

    Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    Pricing ladder: Pricing Comparison (Scrupp, Wiza, Free, Subscription)

    Scrupp Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree100 credits
    Subscription$29/mo1,000 credits / month
    One-time credit packUsage-based1,000 credits

    Source: Scrupp Pricing

    Wiza Pricing (as of September 2026)

    PlanPriceContacts
    FreeFree20 valid emails and 5 phone numbers
    Starter$49/mo100 valid emails per month and 100 phone numbers per month
    Email$99/mo500 valid emails per month
    Email + Phone$199/mo500 valid emails per month and 500 phone numbers per month
    Team PlanContact Sales3+ users, unlimited valid emails and unlimited phone numbers

    Source: Wiza Pricing

    Pricing Analysis

    Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

    Wiza offers 5 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.

    Both platforms offer free tiers, so you can test each one before spending anything.

    Features Breakdown

    Scrupp lists
    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • and 2 more listed below
    Wiza lists
    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • and 2 more listed below
    What Scrupp and Wiza each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    Scrupp Key Features

    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • CSV file enrichment
    • REST API access

    Wiza Key Features

    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • CSV import
    • API access

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by Scrupp

    • Sales Navigator export
    • LinkedIn export
    • Apollo export
    • Google Maps & local business scraping
    • Verified email enrichment
    • Direct phone enrichment
    • CSV file enrichment
    • REST API access

    Listed only by Wiza

    • Unlimited email reveals
    • AI Research
    • CRM integrations
    • Team analytics
    • Wiza Prospect
    • Advanced fields
    • CSV import
    • API access

    Integration Ecosystem

    Integration flow: Integration Ecosystem (Scrupp, Wiza, HubSpot, Salesforce)

    Scrupp Integrations

    Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.

    Wiza Integrations

    Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.

    Shared Integrations

    Both tools integrate with: HubSpot, Salesforce, Clay, Pipedrive.

    Integrations listed only by Scrupp: Google Sheets, Notion, Slack, Airtable.

    Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier.

    Use Case Recommendations

    Best Fit for Scrupp

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Best Fit for Wiza

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Organizations with complex tech stacks needing broad integration support (10 integrations)
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureScruppWiza
    Starting PriceFreeFree
    Top Tier PriceUsage-basedContact Sales
    Total Features Listed88
    Integrations810

    Getting Started Checklist

    Before-and-after steps: Getting Started Checklist (Define B2B lead, Estimate expected data, List integrations, Sign up)

    1. Define your B2B lead data and contact enrichment requirements and monthly budget
    2. Estimate your expected data credits or contact lookups to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    Scrupp and Wiza both serve the B2B lead data and contact enrichment market. Scrupp offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit Scrupp and Wiza for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    What's the main difference between Scrupp and Wiza?
    Scrupp is a credit-based LinkedIn, Sales Navigator and Apollo scraper that charges only when a contact detail is found, while Wiza verifies emails and phone numbers at the moment they're requested and pushes data directly to a CRM. Both target the same core challenge of finding accurate contact data for B2B prospecting.
    How much does Scrupp cost?
    Scrupp's free plan offers 100 credits, and its subscription plan costs $29 per month for 1,000 credits. A one-time, usage-based credit pack is also available for 1,000 credits.
    How much does Wiza cost?
    Wiza's free plan provides 20 valid emails and 5 phone numbers. Paid tiers range from a $49 per month Starter plan with 100 valid emails and 100 phone numbers, up to a $199 per month Email plus Phone plan with 500 of each, plus a custom-priced Team Plan for 3 or more users with unlimited emails and phone numbers.
    Which integrations do Scrupp and Wiza have in common?
    Scrupp and Wiza both integrate with HubSpot, Salesforce, Clay, and Pipedrive. Beyond that, Scrupp adds Google Sheets, Notion, Slack, and Airtable, while Wiza adds Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, and Zapier, giving Wiza 10 total integrations versus Scrupp's 8.
    Which tool is better for enterprise teams with complex tech stacks?
    Wiza is positioned as the better fit for organizations with complex tech stacks needing broad integration support, since it lists 10 integrations compared to Scrupp's 8. Wiza also offers a custom-priced Team Plan for enterprise buyers who prefer dedicated support and custom pricing.
    ScruppWizaData Enrichment ToolComparisondata-enrichment
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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