Scrupp vs Wiza: Data Enrichment Tool Comparison

Scrupp vs Wiza: Data Enrichment Tool Comparison

If you are comparing B2B lead data and contact enrichment tools, Scrupp and Wiza will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.

The Quick Answer

By each vendor's own wording, Scrupp lists sales navigator export and linkedin export, while Wiza lists unlimited email reveals and ai research. A capability both offer can appear under different names, so read both feature lists below.

Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.

Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Scrupp Pricing (as of September 2026)

Source: Scrupp Pricing

Wiza Pricing (as of September 2026)

Source: Wiza Pricing

Pricing Analysis

Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

Wiza offers 5 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.

Both platforms offer free tiers, so you can test each one before spending anything.

Features Breakdown

Scrupp lists

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• and 2 more listed below

Wiza lists

• Unlimited email reveals
• AI Research
• CRM integrations
• Team analytics
• Wiza Prospect
• Advanced fields
• and 2 more listed below

Scrupp Key Features

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

Wiza Key Features

• Unlimited email reveals
• AI Research
• CRM integrations
• Team analytics
• Wiza Prospect
• Advanced fields
• CSV import
• API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Scrupp

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

Listed only by Wiza

• Unlimited email reveals
• AI Research
• CRM integrations
• Team analytics
• Wiza Prospect
• Advanced fields
• CSV import
• API access

Integration Ecosystem

Scrupp Integrations

Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.

Wiza Integrations

Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.

Shared Integrations

Both tools integrate with: HubSpot, Salesforce, Clay, Pipedrive.

Integrations listed only by Scrupp: Google Sheets, Notion, Slack, Airtable.

Integrations listed only by Wiza: Outreach, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier.

Use Case Recommendations

Best Fit for Scrupp

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Best Fit for Wiza

• Budget-conscious teams looking for an affordable data enrichment tool
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Scrupp and Wiza both serve the B2B lead data and contact enrichment market. Scrupp offers a more accessible entry point, while Wiza starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Scrupp and Wiza for current information.