Act! vs Crystal
A factual comparison of features, pricing, and capabilities.
Act!
Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Crystal
Crystal is a personality data platform that builds a personality profile from six assessments and applies it to sales (prospect profiles and meeting prep), assessments and a Personality API for CRMs, products and AI agents. The profile is free; Premium is per month and the Sales and Assessments products start from a monthly floor.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Act! | Crystal |
|---|---|---|
| Full-featured CRM and mobile app | ||
| Email marketing | ||
| Interactive quotes and payments | ||
| Online appointment scheduling | ||
| Forms, surveys, website chat and event management | ||
| Reports and interactive dashboards | ||
| Marketing automation | ||
| Lead scoring | ||
| Project management | ||
| Accounting integration | ||
| Personality profile from six assessments (DISC, Big Five, Enneagram, Myers-Briggs) | ||
| Communication tips and behavioral traits | ||
| Prospect profiles and meeting prep | ||
| Relationship insights and guide library | ||
| Assessment reports | ||
| Personality API | ||
| Chrome extension previews | ||
| Workflow triggers in the CRM |
Native integrations.
Act!
Crystal
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.