Tool comparison · Head to headUpdated 9/4/2026

    Act! vs HubSpot CRM

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Act!

    Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

    Starting at$30/month
    Tool B

    HubSpot CRM

    A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.

    Starting atCustom0
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureAct!HubSpot CRM
    Full-featured CRM and mobile app
    Email marketing
    Interactive quotes and payments
    Online appointment scheduling
    Forms, surveys, website chat and event management
    Reports and interactive dashboards
    Marketing automation
    Lead scoring
    Project management
    Accounting integration
    Contact and company management
    Deal pipeline and tracking
    Email tracking and notifications
    Meeting scheduling
    Live chat and chatbot builder
    Sales automation and sequences
    Customizable reporting dashboards
    Document tracking and e-signatures
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Act!

    OutlookGoogle ContactsSlackEventbriteSurveyMonkeyWufooBigCommerceEcwidShopifyVolusionFacebookFreshdeskZendeskFreshBooksQuickBooks OnlineXero

    HubSpot CRM

    GmailMicrosoft OutlookSlackSalesforceZapierShopifyWordPressZoom
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.