Tool comparison · Head to headUpdated 9/4/2026
Act! vs Close
A factual comparison of features, pricing, and capabilities.
01The contenders
Act!
Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Starting at$30/month
02Line by line
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
03Capabilities
Feature comparison.
| Feature | Act! | Close |
|---|---|---|
| Full-featured CRM and mobile app | ||
| Email marketing | ||
| Interactive quotes and payments | ||
| Online appointment scheduling | ||
| Forms, surveys, website chat and event management | ||
| Reports and interactive dashboards | ||
| Marketing automation | ||
| Lead scoring | ||
| Project management | ||
| Accounting integration | ||
| Built-in calling with Power Dialer | ||
| Native SMS messaging | ||
| Email sequences and templates | ||
| Automated workflows | ||
| Predictive dialing | ||
| AI Email Assistant | ||
| Pipeline and activity reporting | ||
| Role-based access and permissions |
Available
Partial/Limited
Not Available
04Ecosystem
Native integrations.
Act!
OutlookGoogle ContactsSlackEventbriteSurveyMonkeyWufooBigCommerceEcwidShopifyVolusionFacebookFreshdeskZendeskFreshBooksQuickBooks OnlineXero
Close
ZapierSlackGmailMicrosoft OutlookZoomHubSpotSegmentCalendly
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.