Act! vs Lavender
A factual comparison of features, pricing, and capabilities.
Act!
Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Lavender
Lavender is an AI email coach that helps SDRs and AEs write personalized one-to-one sales emails inside Gmail, Outlook 365 and sales engagement tools, with real-time scoring, AI recommendations and an AI email writer. Individual plans are per month billed annually; team plans are per seat with a coaching dashboard.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Act! | Lavender |
|---|---|---|
| Full-featured CRM and mobile app | ||
| Email marketing | ||
| Interactive quotes and payments | ||
| Online appointment scheduling | ||
| Forms, surveys, website chat and event management | ||
| Reports and interactive dashboards | ||
| Marketing automation | ||
| Lead scoring | ||
| Project management | ||
| Accounting integration | ||
| Email analysis and scoring | ||
| Email personalization | ||
| AI email writer | ||
| AI recommendations | ||
| Mobile optimization | ||
| Multi-inbox support | ||
| Aggregated email analytics | ||
| Human-led coaching programs |
Native integrations.
Act!
Lavender
Let us handle it.
We manage the infrastructure, deliverability, and campaigns. You get results without the tool research.
Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.