Act! vs LeadLoft
A factual comparison of features, pricing, and capabilities.
Act!
Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
LeadLoft
AI-powered sales platform that automates prospecting, email and LinkedIn outreach and call scheduling: an AI Prospector builds lead lists, multichannel Playbooks run the outreach, AI SDRs answer and qualify replies, and a built-in CRM tracks the pipeline, priced per user.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Act! | LeadLoft |
|---|---|---|
| Full-featured CRM and mobile app | ||
| Email marketing | ||
| Interactive quotes and payments | ||
| Online appointment scheduling | ||
| Forms, surveys, website chat and event management | ||
| Reports and interactive dashboards | ||
| Marketing automation | ||
| Lead scoring | ||
| Project management | ||
| Accounting integration | ||
| AI SDRs | ||
| AI Writer | ||
| AI Prospector | ||
| AI Playbook Builder | ||
| AI Deal Router | ||
| Unlimited Prospecting | ||
| LinkedIn Automation | ||
| Email Automation | ||
| Call Tasks | ||
| BounceShield | ||
| Deal Pipeline | ||
| Custom Fields |
Native integrations.
Act!
LeadLoft
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.