Act! vs Lead Onion
A factual comparison of features, pricing, and capabilities.
Act!
Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.
Lead Onion
Buyer intent platform that combines person-based, account-based and website-based intent (topic intent via Bombora, Foundry or Continuity, competitor engagement, events, technologies) with contact reveals and an AI buyer-intent agent, syncing leads into HubSpot, Salesforce, Microsoft Dynamics, Outreach and Slack.
Pricing comparison.
Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.
Feature comparison.
| Feature | Act! | Lead Onion |
|---|---|---|
| Full-featured CRM and mobile app | ||
| Email marketing | ||
| Interactive quotes and payments | ||
| Online appointment scheduling | ||
| Forms, surveys, website chat and event management | ||
| Reports and interactive dashboards | ||
| Marketing automation | ||
| Lead scoring | ||
| Project management | ||
| Accounting integration | ||
| Person Based Intent | ||
| Account Based Intent | ||
| Website Based Intent | ||
| Research Quadrant | ||
| Watchlist | ||
| Account Level Intent | ||
| Topic Intent | ||
| Competitors | ||
| Events | ||
| Technologies | ||
| In-Market Accounts | ||
| Prospects Search |
Native integrations.
Act!
Lead Onion
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Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.