Tool comparison · Head to headUpdated 9/4/2026

    Act! vs Lightfield

    A factual comparison of features, pricing, and capabilities.

    01The contenders
    Tool A

    Act!

    Act! is a CRM and marketing automation platform for small and midsize businesses that unites sales, marketing and customer management in one platform. It is sold as Act! Advantage cloud plans and an Act! Premium Desktop on-premises edition.

    Starting at$30/month
    Tool B

    Lightfield

    AI-native CRM with automated record updates, agent-driven automations, mail, calendar, Slack and LinkedIn sync, a meeting recorder, dashboards and reporting and sequences in beta, priced by credits with unlimited seats on every plan.

    Starting atCustom
    02Line by line

    Pricing comparison.

    Monthly rates shown. Annual billing may offer discounts. Visit official sites for current pricing.

    03Capabilities

    Feature comparison.

    FeatureAct!Lightfield
    Full-featured CRM and mobile app
    Email marketing
    Interactive quotes and payments
    Online appointment scheduling
    Forms, surveys, website chat and event management
    Reports and interactive dashboards
    Marketing automation
    Lead scoring
    Project management
    Accounting integration
    Automated record updates
    Agent-driven automations
    Mail, calendar, Slack, LinkedIn sync
    Dashboards and reporting
    Sequences Beta
    Pipeline generation
    Sales assistant
    CRM data capture
    Meeting recorder
    Custom data model configuration
    Available
    Partial/Limited
    Not Available
    04Ecosystem

    Native integrations.

    Act!

    OutlookGoogle ContactsSlackEventbriteSurveyMonkeyWufooBigCommerceEcwidShopifyVolusionFacebookFreshdeskZendeskFreshBooksQuickBooks OnlineXero

    Lightfield

    SlackLinkedIn
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    Information gathered from official sources and may change. Pricing and features last verified 9/4/2026. Please visit the official websites for the most current information.